These mistakes can ruin your company's image on the internet
Posted: Tue Dec 03, 2024 7:20 am
Social media has become an effective way to reach more people. Therefore, the chances of expanding and profiting from online business have increased significantly. The problem is when companies make mistakes that can ruin their image .
There are several examples in the media of large companies that were criticized on social media for malicious, prejudiced or unfortunate comments and advertisements. They soon had to retract their statements. But the damage had already been done – their credibility was at stake.
Making mistakes on the internet today can result in the company going bankrupt or a significant loss of customers. Investing in prevention, therefore, is the best way to avoid them. For this reason, we have compiled 4 mistakes that can ruin your company's image.
1) – Errors in the content
It may seem like humor to you, but not to the public. With the Internet, people are beginning to understand that jokes involving gays, women, blacks and immigrants are considered prejudiced. This offensive content, whether disguised as humor or not, can ruin your business and cause you to lose followers/customers. In this case, investing in awareness is the best way to avoid the 'wrong close'. Try to guide the professionals responsible for your social networks and talk about the importance of diversity.
2) – Bad service
Today, more than ever, consumers take customer service quality chief vp operations email lists into consideration before hiring a service or buying a product. Social media, in this case, is a means for consumers to communicate with the company.
Unfortunately, most companies do not invest in online customer service. In some cases, they fail to respond to customers – a serious mistake that drives consumers away and affects the company's image on the web. Ideally, if possible, invest in professionals (preferably social media professionals) who can communicate directly with customers.
Paying an influencer to speak highly of your service may not be a good idea.
Paying an influencer to speak highly of your service may not be a good idea.
3) – Pay to speak well of your company
Although it is fashionable to pay YouTubers to praise brands and products, the practice is considered controversial and dangerous. It is not new for followers to question their influencers for praising products and brands that, in real life, they do not use.
Recently, Warner Bros. and Microsoft were accused of paying YouTubers to speak well of their products. Another company involved in a similar scandal was Samsung, which was fined $340,000 for paying people to speak badly of its competitors.
Therefore, paying a YouTuber or influencer to speak well of your brand may be frowned upon by potential customers.
In this case, the money that would be invested in influencers, for example, can be invested in professionals or agencies that really understand digital marketing and reaching audiences online.
4) – Lying about your service/product
Consumers like honesty. With the internet and the amount of information available, it is difficult to deceive them for long. For this reason, never lie about your services and products.
If you are not satisfied with something about your service, be honest and work to improve it. In the meantime, highlight the main qualities that it really has. Delivering what you promised will make the consumer trust your company.
Did you like the content? Share it on your social networks and interact with us in the comments.
There are several examples in the media of large companies that were criticized on social media for malicious, prejudiced or unfortunate comments and advertisements. They soon had to retract their statements. But the damage had already been done – their credibility was at stake.
Making mistakes on the internet today can result in the company going bankrupt or a significant loss of customers. Investing in prevention, therefore, is the best way to avoid them. For this reason, we have compiled 4 mistakes that can ruin your company's image.
1) – Errors in the content
It may seem like humor to you, but not to the public. With the Internet, people are beginning to understand that jokes involving gays, women, blacks and immigrants are considered prejudiced. This offensive content, whether disguised as humor or not, can ruin your business and cause you to lose followers/customers. In this case, investing in awareness is the best way to avoid the 'wrong close'. Try to guide the professionals responsible for your social networks and talk about the importance of diversity.
2) – Bad service
Today, more than ever, consumers take customer service quality chief vp operations email lists into consideration before hiring a service or buying a product. Social media, in this case, is a means for consumers to communicate with the company.
Unfortunately, most companies do not invest in online customer service. In some cases, they fail to respond to customers – a serious mistake that drives consumers away and affects the company's image on the web. Ideally, if possible, invest in professionals (preferably social media professionals) who can communicate directly with customers.
Paying an influencer to speak highly of your service may not be a good idea.
Paying an influencer to speak highly of your service may not be a good idea.
3) – Pay to speak well of your company
Although it is fashionable to pay YouTubers to praise brands and products, the practice is considered controversial and dangerous. It is not new for followers to question their influencers for praising products and brands that, in real life, they do not use.
Recently, Warner Bros. and Microsoft were accused of paying YouTubers to speak well of their products. Another company involved in a similar scandal was Samsung, which was fined $340,000 for paying people to speak badly of its competitors.
Therefore, paying a YouTuber or influencer to speak well of your brand may be frowned upon by potential customers.
In this case, the money that would be invested in influencers, for example, can be invested in professionals or agencies that really understand digital marketing and reaching audiences online.
4) – Lying about your service/product
Consumers like honesty. With the internet and the amount of information available, it is difficult to deceive them for long. For this reason, never lie about your services and products.
If you are not satisfied with something about your service, be honest and work to improve it. In the meantime, highlight the main qualities that it really has. Delivering what you promised will make the consumer trust your company.
Did you like the content? Share it on your social networks and interact with us in the comments.