Learn about augmented reality and the interaction possibilities that make it stand out in the digital world
Posted: Tue Dec 17, 2024 6:39 am
Augmented Reality is a technological resource that offers interactive experiences to the user through the combination of the virtual and physical dimensions, with the use of digital devices.
Companies are increasingly aware of the importance that technology represents in people's lives and, for that reason, many are looking for new alternatives to attract the attention of their audience through digital transformation processes .
In this context, Augmented Reality can be of great help, since, in addition to being extremely efficient, it opens up infinite possibilities compared to other technologies.
The versatility of this resource allows it to be implemented dominican republic email list 556912 contact leads on different occasions, in order to achieve different objectives.
But what is Augmented Reality? In this article, we explain its concept, characteristics and the advantages of its application in different business strategies.
What is Augmented Reality?
Augmented Reality (AR) maps the interaction between virtual environments and the physical world, enabling both to be mixed through a technological device such as webcams, mobile phones (IOS or Android), tablets, among others .
In other words, AR inserts virtual objects into the physical context and displays them to the user using the interface of the real environment with the support of technology. This resource has been revolutionizing the way we deal with our tasks (and even the ones we assign to machines).
Thus, we can affirm that Augmented Reality is characterized by:
combining the real and virtual world;
offer real-time interaction;
adapt to the environment in which it is inserted;
interact with all the physical capabilities of the environment (in three dimensions).
Have you noticed that we refer to Virtual Reality as an integral part of Augmented Reality? That's because AR and VR are two different concepts, although they are often confused, and in many cases they work together.
What are the differences between Augmented Reality and Virtual Reality?
Although they have a very similar name, their characteristics and objectives are quite different.
While Virtual Reality creates a completely new environment detached from the real world, Augmented Reality includes digital components in the physical world around us .
Companies are increasingly aware of the importance that technology represents in people's lives and, for that reason, many are looking for new alternatives to attract the attention of their audience through digital transformation processes .
In this context, Augmented Reality can be of great help, since, in addition to being extremely efficient, it opens up infinite possibilities compared to other technologies.
The versatility of this resource allows it to be implemented dominican republic email list 556912 contact leads on different occasions, in order to achieve different objectives.
But what is Augmented Reality? In this article, we explain its concept, characteristics and the advantages of its application in different business strategies.
What is Augmented Reality?
Augmented Reality (AR) maps the interaction between virtual environments and the physical world, enabling both to be mixed through a technological device such as webcams, mobile phones (IOS or Android), tablets, among others .
In other words, AR inserts virtual objects into the physical context and displays them to the user using the interface of the real environment with the support of technology. This resource has been revolutionizing the way we deal with our tasks (and even the ones we assign to machines).
Thus, we can affirm that Augmented Reality is characterized by:
combining the real and virtual world;
offer real-time interaction;
adapt to the environment in which it is inserted;
interact with all the physical capabilities of the environment (in three dimensions).
Have you noticed that we refer to Virtual Reality as an integral part of Augmented Reality? That's because AR and VR are two different concepts, although they are often confused, and in many cases they work together.
What are the differences between Augmented Reality and Virtual Reality?
Although they have a very similar name, their characteristics and objectives are quite different.
While Virtual Reality creates a completely new environment detached from the real world, Augmented Reality includes digital components in the physical world around us .