Learn the best Global Marketing strategies and how to determine if they are feasible for your company
Posted: Tue Dec 17, 2024 7:08 am
Global Marketing strategies aim to expand a company's market share to different parts of the world, maximizing brand recognition worldwide.
Globalization is a defining characteristic of the economy. Because of this, in addition to large corporations, smaller companies have unprecedented opportunities to market products internationally.
But to be effective, you need to understand global marketing. Unlike in the past, marketing strategies are more accessible today to businesses of different sizes that can think about marketing strategies more broadly.
In this post, we explain the concept of global marketing and how estonia email list 154781 contact leads medium-sized companies can appropriate strategies to grow their business. Learn all about the topic!
What is global marketing?
Global marketing consists of carrying out the planning, production, distribution and promotion stages on a global level, rather than selling a product internationally .
The goal of global marketing is to enable a company's products or services to reach new markets in many countries through an outreach and marketing opportunity.
Even brands that don't want to expand internationally can face local competition from foreign companies, and marketers increasingly need to be aware of global practices.
Global Marketing x International Marketing
Before we continue, it is important to clarify that Global Marketing is different from International Marketing.
If a company aims to establish a presence in a specific country, it is already implementing an international marketing strategy.
In turn, Global Marketing is used when the company wants to expand its operations to many completely different countries, with the idea of being fully recognized throughout the world.
We at Rock Content , for example, were born in Brazil but we have an official headquarters in Guadalajara (Mexico) and we manage client strategies throughout Latin America, which makes us an international company .
Some examples of global brands are:
McDonald´s;
Nestlé;
Apple;
Sony;
among others.
What are the best global marketing strategies?
To help you deepen your knowledge of global marketing, we have identified 5 strategies used by leading global companies.
It is important to remember that internships are accessible to medium-sized companies and can be carried out even without an office in the country where expansion is planned.
Globalization is a defining characteristic of the economy. Because of this, in addition to large corporations, smaller companies have unprecedented opportunities to market products internationally.
But to be effective, you need to understand global marketing. Unlike in the past, marketing strategies are more accessible today to businesses of different sizes that can think about marketing strategies more broadly.
In this post, we explain the concept of global marketing and how estonia email list 154781 contact leads medium-sized companies can appropriate strategies to grow their business. Learn all about the topic!
What is global marketing?
Global marketing consists of carrying out the planning, production, distribution and promotion stages on a global level, rather than selling a product internationally .
The goal of global marketing is to enable a company's products or services to reach new markets in many countries through an outreach and marketing opportunity.
Even brands that don't want to expand internationally can face local competition from foreign companies, and marketers increasingly need to be aware of global practices.
Global Marketing x International Marketing
Before we continue, it is important to clarify that Global Marketing is different from International Marketing.
If a company aims to establish a presence in a specific country, it is already implementing an international marketing strategy.
In turn, Global Marketing is used when the company wants to expand its operations to many completely different countries, with the idea of being fully recognized throughout the world.
We at Rock Content , for example, were born in Brazil but we have an official headquarters in Guadalajara (Mexico) and we manage client strategies throughout Latin America, which makes us an international company .
Some examples of global brands are:
McDonald´s;
Nestlé;
Apple;
Sony;
among others.
What are the best global marketing strategies?
To help you deepen your knowledge of global marketing, we have identified 5 strategies used by leading global companies.
It is important to remember that internships are accessible to medium-sized companies and can be carried out even without an office in the country where expansion is planned.