Knowing, classifying and empathizing with our clients or visitors will allow us to anticipate their needs, developing a viable and profitable business.
Added to this is the importance of getting to know the new consumer pakistan phone number data in the “new reality”, understanding the impact of COVID-19 and how its effects are changing their needs.
More concerned about their financial situation and more selective. This is the profile of the new consumer in the post-coronavirus era. According to the study “Consumers and the new reality” by KPMG, almost 60% of Spanish consumers say that their household economy has worsened during the pandemic. A situation that is leading them to be more selective (with 42% of responses) when it comes to acquiring new products or services.
Start of marked textShare! The article on the importance, now more than ever, of knowing our customers better.End of marked text
Facing the challenge of knowing customers in a changing environment
Let's start with the first part: getting to know them.
Let us keep in mind that information is power to the extent that it allows us to make decisions. Therefore, how can we get to know our customers and why is it necessary for business?
If we understand consumer behaviour , we can improve their shopping experience and better meet their expectations. However, when many brands are asked about their target audience, they answer things like “men aged 35-50, average purchasing power, university-educated…”. This is completely normal, but not enough.
The information we need to do this is not just demographic.
