Mastercard – Priceless
Posted: Wed Dec 18, 2024 3:24 am
To achieve this meeting, a series of digital marketing actions are combined, among which content marketing and social media presence stand out . The banking sector is not alien to this new reality, which, by the way, is extensible to most sectors.
But if anything stands out, it is content marketing . How are some banks doing in this regard?
By implementing an innovative financial marketing approach that helps them address their most pressing business issues and applying key strategies such as:
Content Creation: Delivering complicated service information in a simple, bite-sized manner to reach today’s easily distracted audiences.
Customer Retention: Giving your customers genuine reasons to build loyalty.
Adding a personal touch: to gain public trust in high-value decisions.
So, based on these criteria, we've put together a list of bank marketing campaigns that we think you should study.
ING Direct – In Orange
This is an excellent example of financial marketing, as it shows how the financial sector has become aware of the importance of adopting innovative marketing strategies that satisfy the needs of its customers.
That is why ING Direct decided to create a corporate blog with which the brand can address current users, the media and potential interested parties directly, without limitations or intermediaries. It is a way of humanizing the brand.
On the ING Direct blog, En Naranja , you can find everything from communication email list economic concepts and ways to save to current affairs. This information not only helps users solve their needs or problems, but also allows the brand to make its values known.
Another important aspect to highlight is its SEO positioning . Certainly: if a client or user has a question about an economic concept, for example, it is most likely that ING Direct will be the one to answer it.
MasterCard is another interesting example of financial marketing. This brand is known worldwide for its credit cards and its advertising campaign “Priceless”, which is used as a basis for its experiential campaign.
In an innovative campaign, Mastercard used a lottery drawing strategy to name people who could be the lucky ones to receive great surprises. These surprises came in many forms, from celebrity meet-and-greets to unforgettable dinners.
One of the advantages of this type of advertising campaign is that the brand can adapt it to current trends, any geographical restrictions or the winner's tastes , among other factors.
The company has a lot of flexibility to deliver on the campaign promise, as well as generate a wealth of content that it can repurpose across other advertising channels, for example.
But if anything stands out, it is content marketing . How are some banks doing in this regard?
By implementing an innovative financial marketing approach that helps them address their most pressing business issues and applying key strategies such as:
Content Creation: Delivering complicated service information in a simple, bite-sized manner to reach today’s easily distracted audiences.
Customer Retention: Giving your customers genuine reasons to build loyalty.
Adding a personal touch: to gain public trust in high-value decisions.
So, based on these criteria, we've put together a list of bank marketing campaigns that we think you should study.
ING Direct – In Orange
This is an excellent example of financial marketing, as it shows how the financial sector has become aware of the importance of adopting innovative marketing strategies that satisfy the needs of its customers.
That is why ING Direct decided to create a corporate blog with which the brand can address current users, the media and potential interested parties directly, without limitations or intermediaries. It is a way of humanizing the brand.
On the ING Direct blog, En Naranja , you can find everything from communication email list economic concepts and ways to save to current affairs. This information not only helps users solve their needs or problems, but also allows the brand to make its values known.
Another important aspect to highlight is its SEO positioning . Certainly: if a client or user has a question about an economic concept, for example, it is most likely that ING Direct will be the one to answer it.
MasterCard is another interesting example of financial marketing. This brand is known worldwide for its credit cards and its advertising campaign “Priceless”, which is used as a basis for its experiential campaign.
In an innovative campaign, Mastercard used a lottery drawing strategy to name people who could be the lucky ones to receive great surprises. These surprises came in many forms, from celebrity meet-and-greets to unforgettable dinners.
One of the advantages of this type of advertising campaign is that the brand can adapt it to current trends, any geographical restrictions or the winner's tastes , among other factors.
The company has a lot of flexibility to deliver on the campaign promise, as well as generate a wealth of content that it can repurpose across other advertising channels, for example.