A hand holds a padlock in front of the Google Chrome logo
Posted: Wed Dec 18, 2024 3:37 am
30The end of third-party cookies is imminent. Until now, they have been a key element for companies to collect data, understand the needs and build the profile of consumers. However, the demand for greater privacy and security led to the announcement a few years ago that they would be deactivated within a period that has been extended more than expected. The reason? To guarantee the effectiveness of the alternatives that were being considered . Today we are talking about what seems to be emerging as a short-term substitute for cookies: Privacy Sandbox
According to web analytics service StatCounter , Google Chrome is by far the most widely used browser globally, with over 3.3 billion users and almost 64% market share . Given this data, it is clear that Google’s decision to end cookies has a major impact on the entire online advertising market. The continued delays in the decision have therefore been disconcerting. The tech giant first announced the demise of this model for 2022, then postponed it to 2023, and finally to 2024.
The company did not want to make any false steps in such a central issue for the business. Google announced on its own blog its commitment that Privacy Sandbox, the alternative proposed to replace the collection of information and preferences of users, would work optimally, guaranteeing the security and privacy of users . And it seems that it can finally guarantee this.
What is Privacy Sandbox?
But let's get down to business: what is Privacy Sandbox and what changes will its implementation bring about? Let's let Google itself explain it to us. It is "a series of proposals whose purpose is to satisfy the use cases between websites, without the need to use third-party cookies or other tracking mechanisms." In reality, the basis of Privacy Sandbox is in the contribution of the entire web community, which offers alternatives to cookies , always putting security and privacy at their core.
With the development of Privacy Sandbox, it will be possible to bulk sms romania buying and selling advertising on the web and on Android in the same way as it is done now, but with a different system. The key points in this regard are the following:
Users are grouped into groups with similar interests rather than being tracked individually. This way, topics of interest will be identified rather than specific websites visited, avoiding creating a “robot portrait” of each user, as was the case until now.
It will be possible to maintain the anonymity of users , limiting the amount of data shared about them.
The information left by users while browsing remains private on their devices . The system itself will distribute the information that classifies the user as interested in certain topics and always anonymously.
In this way, advertising by companies will continue to impact their target audience, but there will be no dissemination of data to the company that affects people's privacy. And when will this system be fully implemented? There is still no clear date set. It is a gradual process, which continues to develop, but which is moving forward with a firm step . And the best example can be seen in the recent announcement that we have heard about and that directly affects Android. Do you want to know what we are talking about? Keep reading!
According to web analytics service StatCounter , Google Chrome is by far the most widely used browser globally, with over 3.3 billion users and almost 64% market share . Given this data, it is clear that Google’s decision to end cookies has a major impact on the entire online advertising market. The continued delays in the decision have therefore been disconcerting. The tech giant first announced the demise of this model for 2022, then postponed it to 2023, and finally to 2024.
The company did not want to make any false steps in such a central issue for the business. Google announced on its own blog its commitment that Privacy Sandbox, the alternative proposed to replace the collection of information and preferences of users, would work optimally, guaranteeing the security and privacy of users . And it seems that it can finally guarantee this.
What is Privacy Sandbox?
But let's get down to business: what is Privacy Sandbox and what changes will its implementation bring about? Let's let Google itself explain it to us. It is "a series of proposals whose purpose is to satisfy the use cases between websites, without the need to use third-party cookies or other tracking mechanisms." In reality, the basis of Privacy Sandbox is in the contribution of the entire web community, which offers alternatives to cookies , always putting security and privacy at their core.
With the development of Privacy Sandbox, it will be possible to bulk sms romania buying and selling advertising on the web and on Android in the same way as it is done now, but with a different system. The key points in this regard are the following:
Users are grouped into groups with similar interests rather than being tracked individually. This way, topics of interest will be identified rather than specific websites visited, avoiding creating a “robot portrait” of each user, as was the case until now.
It will be possible to maintain the anonymity of users , limiting the amount of data shared about them.
The information left by users while browsing remains private on their devices . The system itself will distribute the information that classifies the user as interested in certain topics and always anonymously.
In this way, advertising by companies will continue to impact their target audience, but there will be no dissemination of data to the company that affects people's privacy. And when will this system be fully implemented? There is still no clear date set. It is a gradual process, which continues to develop, but which is moving forward with a firm step . And the best example can be seen in the recent announcement that we have heard about and that directly affects Android. Do you want to know what we are talking about? Keep reading!