Here's what others had to say about how often they email their audience
Posted: Wed Dec 18, 2024 3:38 am
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G – Goals
Always remember to set your campaign goals from the start. When you know what you want to do with each objective, seasonal campaign , it is much easier to measure the results.
Do you want to increase sales, build brand awareness, get more traffic to your website, or do something else?
When you have clear goals, it’s much easier to choose hospital email list useful content and calls to action (CTAs). The end result is a more focused campaign that gets people to take the next step, whatever that may be for your business.
H – Holiday Theme
A festive theme makes your emails engaging and relevant. It makes sense: people want to see things that are in tune with what's happening in the world around them.
By using seasonal images and special calls to action (like “Get your gift now!”), you’ll be more likely to spark the holiday spirit and get people to engage with your emails.
The most important thing to remember is to make sure your holiday theme fits your brand for a memorable yet seasonal look.
I – Incentives
Special offers, such as discounts or free gifts, are great incentives that are perfect for driving customers to take action.
With that in mind, consider offering “Buy One, Get One Free” deals, special discounts for new subscribers, or even a small free gift with every purchase to generate more interest.
Another effective strategy is to host a social media contest where your audience has the chance to win a prize, such as a product or a gift card to your site. With a little planning and an eye-catching prize, it's possible to use a Sweepstakes to grow your email list during the holiday season.
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J – Journey Mapping
If you know where your customers are in the buying process, you'll be in a much better position to send them useful content.
For example, if someone checks out your holiday gift guides, you might want to consider sending them a discount on gift orders. Similarly, if someone just joined your email list during the holiday shopping season, an exclusive discount might prompt them to take the next step.
Think carefully about where each customer group is in your sales funnel as you develop your campaign and what you can do to move it to the next stage.
K – Keywords
If your emails are archived online or on your website's blog, including specific keywords can help people find them, which can lead to a surprising amount of traffic.
Our advice is to choose keywords associated with the holidays and your products that people might search for when they are on your site. This is not the most common practice, but it certainly has some value, depending on your industry and the size of your audience.
G – Goals
Always remember to set your campaign goals from the start. When you know what you want to do with each objective, seasonal campaign , it is much easier to measure the results.
Do you want to increase sales, build brand awareness, get more traffic to your website, or do something else?
When you have clear goals, it’s much easier to choose hospital email list useful content and calls to action (CTAs). The end result is a more focused campaign that gets people to take the next step, whatever that may be for your business.
H – Holiday Theme
A festive theme makes your emails engaging and relevant. It makes sense: people want to see things that are in tune with what's happening in the world around them.
By using seasonal images and special calls to action (like “Get your gift now!”), you’ll be more likely to spark the holiday spirit and get people to engage with your emails.
The most important thing to remember is to make sure your holiday theme fits your brand for a memorable yet seasonal look.
I – Incentives
Special offers, such as discounts or free gifts, are great incentives that are perfect for driving customers to take action.
With that in mind, consider offering “Buy One, Get One Free” deals, special discounts for new subscribers, or even a small free gift with every purchase to generate more interest.
Another effective strategy is to host a social media contest where your audience has the chance to win a prize, such as a product or a gift card to your site. With a little planning and an eye-catching prize, it's possible to use a Sweepstakes to grow your email list during the holiday season.
Image source
J – Journey Mapping
If you know where your customers are in the buying process, you'll be in a much better position to send them useful content.
For example, if someone checks out your holiday gift guides, you might want to consider sending them a discount on gift orders. Similarly, if someone just joined your email list during the holiday shopping season, an exclusive discount might prompt them to take the next step.
Think carefully about where each customer group is in your sales funnel as you develop your campaign and what you can do to move it to the next stage.
K – Keywords
If your emails are archived online or on your website's blog, including specific keywords can help people find them, which can lead to a surprising amount of traffic.
Our advice is to choose keywords associated with the holidays and your products that people might search for when they are on your site. This is not the most common practice, but it certainly has some value, depending on your industry and the size of your audience.