Use short-form video for discovery and trend participation
Posted: Wed Dec 18, 2024 3:39 am
Short-form video: Great for awareness and trend participation
Static posts: Perfect for detailed inf iraq database telegram ormation and save-worthy resources
Carousel posts: Ideal for educational content and multi-step processes
Long-form video: Best for in-depth storytelling and tutorials
Text posts: Essential for timely updates and community engagement
The takeaway
Instead of chasing one format, focus on matching content types to your specific goals and audience needs. The most successful brands have a diverse content mix, using each format strategically:
Create save-worthy static content for reference
Deploy longer formats for deeper engagement
Test different formats and track what drives your specific KPIs
Remember: Your audience isn't on social media just to watch short videos. They're there to learn, connect, and engage in various ways.
Myth 5: You must post at the “best” times to succeed on social
"Post at 9am every Tuesday for maximum reach!"
You've probably seen those universal "best times to post" charts floating around. While they're based on aggregate platform data, many marketers treat these times as gospel — posting outside them feels criminal.
On the flip side, many marketers harbor superstitions that posting too much or too little leads to declining engagement rates and reach
Here’s the reality …
The truth
Yes, certain times generally see higher engagement due to user behavior patterns. But these "universal" best times don't account for:
Your specific audience's habits
Static posts: Perfect for detailed inf iraq database telegram ormation and save-worthy resources
Carousel posts: Ideal for educational content and multi-step processes
Long-form video: Best for in-depth storytelling and tutorials
Text posts: Essential for timely updates and community engagement
The takeaway
Instead of chasing one format, focus on matching content types to your specific goals and audience needs. The most successful brands have a diverse content mix, using each format strategically:
Create save-worthy static content for reference
Deploy longer formats for deeper engagement
Test different formats and track what drives your specific KPIs
Remember: Your audience isn't on social media just to watch short videos. They're there to learn, connect, and engage in various ways.
Myth 5: You must post at the “best” times to succeed on social
"Post at 9am every Tuesday for maximum reach!"
You've probably seen those universal "best times to post" charts floating around. While they're based on aggregate platform data, many marketers treat these times as gospel — posting outside them feels criminal.
On the flip side, many marketers harbor superstitions that posting too much or too little leads to declining engagement rates and reach
Here’s the reality …
The truth
Yes, certain times generally see higher engagement due to user behavior patterns. But these "universal" best times don't account for:
Your specific audience's habits