Learn how Data Driven can be an ally in your marketing strategy
Posted: Tue Dec 03, 2024 8:26 am
One of the main challenges for communication and marketing professionals is to extract indicators to build strategies, aiming to increase the visibility of their clients. And it is in this scenario that the Data Driven culture gains strength in the market. But what is this?
Data Driven is when companies start to define which direction to follow based on the analysis of information that is fundamental to decision-making. The data collected is also important for measuring people's engagement with the business, understanding how the company is seen in the market. This is what one of our clients in Brasília is doing, for example: the Ministry of Justice and Public Security relies on Big Data and Artificial Intelligence tools to process and organize information about illicit activities strategically, in fractions of a second and in real time.
In the following post, we will show how Data Driven can be an important ally in consolidating marketing management.
How to insert Data Science culture into your daily life?
The starting point is the democratization of information within vp business development email lists the company. This sharing must be done across all strategic areas, encouraging everyone to participate in the interpretation of the indicators.
In this context, it is worth using communication tools such as Visual Management, institutional wallpaper, email, information shared in the cloud, etc. Promoting debate within the company has a motivational factor for employees.
They feel like an important part of a decision-making process, knowing that their respective opinions are relevant, a fact that encourages engagement and a sense of belonging.
Data Driven has been implemented. What problems can I avoid?
One of the obstacles faced in implementing business strategy is the difficulty companies have in transforming indicators into tools to obtain better results.
One of the causes of this problem is the lack of relevant data about the business, or the lack of sharing of information among professionals. This compromises the analysis, making it impossible to accurately assess how the company is viewed in the market in which it operates.
On the other hand, there are companies that manage to obtain a lot of information, but do not filter the collected material, not concentrating efforts on the most relevant metrics.
In both cases, the Data Driven strategy is made unfeasible by ineffective data interpretation, compromising the reliability of the work performed. Relevant and well-interpreted information gives managers the confidence to decide the best course of action.
Does data science help me know who my persona is?
After extracting the main indicators, the marketing professional must focus not only on developing differentiated products, but also on understanding the customer who consumes the company's products and what image they have of the brand.
In this context, Data Science actions need to be geared towards understanding the consumer profile, seeking to understand their behavior pattern and how they interact with your brand.
This makes it possible to develop actions aligned with customers' needs, seeking to meet their desires, with the aim of building customer loyalty.
How does understanding the persona impact my business?
Interpreting your customer's behavior represents an opportunity to be assertive in interacting with the public. Even complaints can provide accurate insights to define growth strategies in the segment, with a focus on market intelligence.
The lack of such information results in limited planning and actions, making customer satisfaction impossible. Keeping up with new trends reduces the chances of mistakes and increases the range of possibilities.
Furthermore, interpreting data efficiently allows us to respond quickly to negative repercussions on a given issue. In this context, monitoring helps reduce the impact of unfavorable repercussions that could result in a crisis.
What technologies can contribute to implementing the strategy?
In addition to dialogue with the public, other digital communication technologies can help interpret the consumer's purchasing journey, identifying the person's habits. Check out some of them:
Google Analytics
Google Analytics helps you understand how people who visit your website and social media interact with your brand. Data that can be extracted includes: number of visitors, location of access, ecommerce results, and other predefined metrics.
In this context, it is possible to generate customized reports in the tool, showing your customer's steps in the sales funnel.
One cool thing is that it is easy to set up the platform for monitoring. In addition, there are free courses that help you use it to understand the main metrics monitored by the technology.
Social media
On the Facebook, Instagram and LinkedIn platforms, it is possible to observe behavior patterns, such as which products generate the most engagement, which post formats the public interacts with the most, rejection rate, among other indicators.
According to the report “Digital in 2018: The Americas”, produced by the companies We are Social and Hootsuite, 62% of the Brazilian population is on social media. Therefore, it is important to invest in these platforms to absorb relevant indicators for building your strategy.
Email Marketing
Segmented email lists can also be very useful for Data-Driven Marketing actions. Indicators such as the opening and download rates of an ebook say a lot about the customer's behavior pattern.
Therefore, email marketing strategies are still widely used to understand the consumer profile and their stage in the purchasing journey.
Content Marketing
Producing content that is relevant to a specific target audience can also help consolidate data. The material is published in the form of blog posts and shared on digital platforms, helping to show how the public interacts with the posts, including through comments and shares.
The texts produced are published according to an editorial calendar that defines the frequency of publication. Furthermore, this regularity in production brings the company closer to its persona, consolidating the brand as an authority on that subject.
Data Driven is when companies start to define which direction to follow based on the analysis of information that is fundamental to decision-making. The data collected is also important for measuring people's engagement with the business, understanding how the company is seen in the market. This is what one of our clients in Brasília is doing, for example: the Ministry of Justice and Public Security relies on Big Data and Artificial Intelligence tools to process and organize information about illicit activities strategically, in fractions of a second and in real time.
In the following post, we will show how Data Driven can be an important ally in consolidating marketing management.
How to insert Data Science culture into your daily life?
The starting point is the democratization of information within vp business development email lists the company. This sharing must be done across all strategic areas, encouraging everyone to participate in the interpretation of the indicators.
In this context, it is worth using communication tools such as Visual Management, institutional wallpaper, email, information shared in the cloud, etc. Promoting debate within the company has a motivational factor for employees.
They feel like an important part of a decision-making process, knowing that their respective opinions are relevant, a fact that encourages engagement and a sense of belonging.
Data Driven has been implemented. What problems can I avoid?
One of the obstacles faced in implementing business strategy is the difficulty companies have in transforming indicators into tools to obtain better results.
One of the causes of this problem is the lack of relevant data about the business, or the lack of sharing of information among professionals. This compromises the analysis, making it impossible to accurately assess how the company is viewed in the market in which it operates.
On the other hand, there are companies that manage to obtain a lot of information, but do not filter the collected material, not concentrating efforts on the most relevant metrics.
In both cases, the Data Driven strategy is made unfeasible by ineffective data interpretation, compromising the reliability of the work performed. Relevant and well-interpreted information gives managers the confidence to decide the best course of action.
Does data science help me know who my persona is?
After extracting the main indicators, the marketing professional must focus not only on developing differentiated products, but also on understanding the customer who consumes the company's products and what image they have of the brand.
In this context, Data Science actions need to be geared towards understanding the consumer profile, seeking to understand their behavior pattern and how they interact with your brand.
This makes it possible to develop actions aligned with customers' needs, seeking to meet their desires, with the aim of building customer loyalty.
How does understanding the persona impact my business?
Interpreting your customer's behavior represents an opportunity to be assertive in interacting with the public. Even complaints can provide accurate insights to define growth strategies in the segment, with a focus on market intelligence.
The lack of such information results in limited planning and actions, making customer satisfaction impossible. Keeping up with new trends reduces the chances of mistakes and increases the range of possibilities.
Furthermore, interpreting data efficiently allows us to respond quickly to negative repercussions on a given issue. In this context, monitoring helps reduce the impact of unfavorable repercussions that could result in a crisis.
What technologies can contribute to implementing the strategy?
In addition to dialogue with the public, other digital communication technologies can help interpret the consumer's purchasing journey, identifying the person's habits. Check out some of them:
Google Analytics
Google Analytics helps you understand how people who visit your website and social media interact with your brand. Data that can be extracted includes: number of visitors, location of access, ecommerce results, and other predefined metrics.
In this context, it is possible to generate customized reports in the tool, showing your customer's steps in the sales funnel.
One cool thing is that it is easy to set up the platform for monitoring. In addition, there are free courses that help you use it to understand the main metrics monitored by the technology.
Social media
On the Facebook, Instagram and LinkedIn platforms, it is possible to observe behavior patterns, such as which products generate the most engagement, which post formats the public interacts with the most, rejection rate, among other indicators.
According to the report “Digital in 2018: The Americas”, produced by the companies We are Social and Hootsuite, 62% of the Brazilian population is on social media. Therefore, it is important to invest in these platforms to absorb relevant indicators for building your strategy.
Email Marketing
Segmented email lists can also be very useful for Data-Driven Marketing actions. Indicators such as the opening and download rates of an ebook say a lot about the customer's behavior pattern.
Therefore, email marketing strategies are still widely used to understand the consumer profile and their stage in the purchasing journey.
Content Marketing
Producing content that is relevant to a specific target audience can also help consolidate data. The material is published in the form of blog posts and shared on digital platforms, helping to show how the public interacts with the posts, including through comments and shares.
The texts produced are published according to an editorial calendar that defines the frequency of publication. Furthermore, this regularity in production brings the company closer to its persona, consolidating the brand as an authority on that subject.