This popup example shows how a conversational popup can kill three birds with one stone:
On the first popup, users start their customer journey by self-segmenting based on product categories. By choosing between “Sunglasses,” “Blue light glasses,” and “Prescription glasses,” visitors are able to relay valuable information about what they’re in the market for.
On the next popup, you can give your visitors an incentive to buy now by offering them a discount code. This offer is just like a “gift” because it comes directly after answering the question, and that makes your visitors feel special. Since they’ve also signed up for email marketing, you can follow up with them (preferably based on the segment they picked).
Finally, on the third popup, you mexico whatsapp numbers can show product recommendations. These recommendations should respond to the product category the user is most interested in. This kickstarts their shopping process and makes it easier to find a product they want to use their discount code for.
Conversational popups are ideal for making a good first impression on your new webpage visitors who are still learning about your brand.
With OptiMonk, you can create highly customized conversational popups by using templates like the one below.
You can find many more conversational popup templates in OptiMonk’s popup template library.
3. Category page visitors
When a visitor makes it to one of your category pages, they are solution aware.
They usually arrive at your site via a Google search. At this point, they know what type of product will solve their problem and are actively weighing their options.
With this segment, you have two goals:
And get them to subscribe to your email list
Since you’re already aware of the product category that they’re looking into, you could use a few different approaches here.
For instance: show them the most popular products in their category of interest or your trending products in that category.
This information helps your shopper make the right decision. For that reason, they’ll be happy to engage with popups. Here’s an example:
4. Product page visitors