You already know that it is better to comply with what is established and keep the client happy and not gain a bad reputation for non-compliance and lack of seriousness.
Pilot course: another way to know if you can make money
Television often uses this type of strategy to find out if the program model they have planned can gain an audience or not. Well, you can also use this type of tool in your process of selling online courses.
The pilot course would be a first version of a course that is usually given in stages; for example, a basic, intermediate, advanced or expert Photoshop course . So, if you were “ sold out” in the basic pilot course, it is likely that the same will happen for the following levels. That will depend on how useful the basic pilot course was.
It also helps to rule out the idea of selling online courses that have no place within the audience. So you can use the pilot course as an alternative way to validate your course idea.
Consider the pilot course as part of your experiment to find out how profitable the course can be. Therefore, as far as possible, try to set a price that is comfortable for the students.
As you level up and gain more positive experiences until you finally transportation email list conclude that selling online courses is for you, you can increase the price so that it is equally comfortable for both students and the profitability of your business .
Consider this
If by applying these methods to sell online courses you have determined that the idea is not a desirable or useful product, perhaps it is time to take a step back and review who your Buyer Persona is ; that is, maybe you are doing everything correctly to sell online courses, but you are doing it within the wrong niche market.
You can also try other topics; maybe Photoshop, for example, has too much competition and it's hard for you to get noticed.
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First of all, you have to think about your Buyer Persona, because all your marketing actions must be properly targeted at them. If you send the message to the wrong person, they will go through what we all consider a real nightmare: they will read it and turn the page . Therefore, before executing any strategy, ask yourself:
Who are your students?
You probably already know this; that is, if you are already planning to sell and promote online courses, it is because you may already have this clear. But it is always good to look back and check that everything is in order.
