Shop directly in the app with Instagram Shopping
Posted: Wed Dec 18, 2024 3:55 am
With a website, you need to have enough capital to pay for the domain, web hosting, design, plugin features, and the list goes on. When you have an Instagram business account, you get rid of the need to set up a “store location” on the web, the tools are built into the app and you simply “fill in the blanks.”
Having an Instagram business account doesn’t limit you to one social media bc data hong kong platform, either. Because Facebook, now called Meta, owns Instagram, this opens up your potential customer reach to people on your Facebook business page as well (if you plan on running ads, it’s as simple as checking an additional box during the process).
The best part is that, thanks to Instagram’s built-in business features, you have an avenue to promote your products without having to be too salesy.
The first thing I recommend before setting up your Instagram shop is to start shopping directly in the app from an Instagram post. In any business model, you’re going to want to do some market research, so if you start shopping on Instagram yourself as a consumer, you’ll get a feel for what you want your shop to look like and what the potential buyer might be thinking. If you already have opinions about what you like about this shop and what you’d like the other to have, then your shop can have a leg up in the game.
If you're not sure what to buy or where to look, start by simply searching for Instagram shopping posts for what you usually buy elsewhere. For example, if you already have a pair of running shoes in your cart at Nike.com that you're getting for your kid for Christmas, pull out your phone and search for the same pair of shoes at the @nike store to see if you can find them yourself. By the way, keep an eye out for deals! Often times you can get 20% off your purchase on your first Instagram order.
Having an Instagram business account doesn’t limit you to one social media bc data hong kong platform, either. Because Facebook, now called Meta, owns Instagram, this opens up your potential customer reach to people on your Facebook business page as well (if you plan on running ads, it’s as simple as checking an additional box during the process).
The best part is that, thanks to Instagram’s built-in business features, you have an avenue to promote your products without having to be too salesy.
The first thing I recommend before setting up your Instagram shop is to start shopping directly in the app from an Instagram post. In any business model, you’re going to want to do some market research, so if you start shopping on Instagram yourself as a consumer, you’ll get a feel for what you want your shop to look like and what the potential buyer might be thinking. If you already have opinions about what you like about this shop and what you’d like the other to have, then your shop can have a leg up in the game.
If you're not sure what to buy or where to look, start by simply searching for Instagram shopping posts for what you usually buy elsewhere. For example, if you already have a pair of running shoes in your cart at Nike.com that you're getting for your kid for Christmas, pull out your phone and search for the same pair of shoes at the @nike store to see if you can find them yourself. By the way, keep an eye out for deals! Often times you can get 20% off your purchase on your first Instagram order.