How to prepare your home for sale
Posted: Wed Dec 18, 2024 4:08 am
Content Marketing Ideas for the Real Estate Sector
There is a format that is very successful when it comes to applying Digital Marketing strategies for the real estate sector, and for any other sector that wants to gain visibility among ideal clients, and these are success stories.
Whether you decide to use it in video format as we mentioned life insurance email list above, or in text, success stories are great for showing the preparation you have as a real estate agent or manager to cover the demands, needs and problems of potential clients or leads .
Content that answers questions and shows how to learn something new is also useful, as “how to” content is more popular in search engines. For example:
How to invest in a property to increase its value and sell it faster.
Tips for buying an affordable property to remodel.
In other words, you have a sea of possibilities to reach your ideal client through content. You just have to identify which topics arouse the greatest interest within your Buyer Persona and build the content that best fits their concerns.
That way you would be approaching him, without even showing interest in selling anything, for now.
Video Marketing
We have already talked about video marketing, as a pillar of Content Marketing, it is one of the formats with the greatest penetration among consumers.
Video, by its essence and characteristics, is the format that we all already prefer, just check out some statistics shared by WordStream recently:
87% of online marketers are using video. And that includes digital marketing strategies for the real estate sector.
45% of people watch more than an hour of videos on YouTube AND Facebook.
82% of Twitter users view content on the platform.
That is to say, you have everything to win when you decide to use video and promote it through social platforms. Because as these numbers clearly indicate, online users like to consume the format through social networks.
With this video you can start learning how to record videos of properties as part of your Digital Marketing strategy for the Real Estate sector:
The video is great because, as the real estate agent says in the audiovisual material, you can say the same thing to hundreds of people simultaneously and save yourself the time of meeting with them in person and thus increase the chances of meeting soon with someone who has real intentions of buying the property.
There is a format that is very successful when it comes to applying Digital Marketing strategies for the real estate sector, and for any other sector that wants to gain visibility among ideal clients, and these are success stories.
Whether you decide to use it in video format as we mentioned life insurance email list above, or in text, success stories are great for showing the preparation you have as a real estate agent or manager to cover the demands, needs and problems of potential clients or leads .
Content that answers questions and shows how to learn something new is also useful, as “how to” content is more popular in search engines. For example:
How to invest in a property to increase its value and sell it faster.
Tips for buying an affordable property to remodel.
In other words, you have a sea of possibilities to reach your ideal client through content. You just have to identify which topics arouse the greatest interest within your Buyer Persona and build the content that best fits their concerns.
That way you would be approaching him, without even showing interest in selling anything, for now.
Video Marketing
We have already talked about video marketing, as a pillar of Content Marketing, it is one of the formats with the greatest penetration among consumers.
Video, by its essence and characteristics, is the format that we all already prefer, just check out some statistics shared by WordStream recently:
87% of online marketers are using video. And that includes digital marketing strategies for the real estate sector.
45% of people watch more than an hour of videos on YouTube AND Facebook.
82% of Twitter users view content on the platform.
That is to say, you have everything to win when you decide to use video and promote it through social platforms. Because as these numbers clearly indicate, online users like to consume the format through social networks.
With this video you can start learning how to record videos of properties as part of your Digital Marketing strategy for the Real Estate sector:
The video is great because, as the real estate agent says in the audiovisual material, you can say the same thing to hundreds of people simultaneously and save yourself the time of meeting with them in person and thus increase the chances of meeting soon with someone who has real intentions of buying the property.