A money-back guarantee is a great way to address these fears since it gives potential customers a chance to buy the product without any risk. Moreover, your shoppers will perceive that you truly believe in the quality of your products.
The website popup below pairs a percentage discount with a message about a “110% money-back guarantee.”
A popup offering money-back guarantee
Another way to address people’s doubt is mobiel nummer australië whatsapp to provide social proof regarding the quality and desirability of your products. Seeing other people vouching for a product is always convincing—that’s why people still say that “word of mouth is the best advertising.”
The example below showcases this by specifying the number of people (“30,000+”) who have benefited from using their product.
Additionally, the website popup below takes a more individualized approach to provide social proof. It contains a quote from a five-star review of their product.
Popup with social proof
4. Increase FOMO
Procrastination is another reason that stops people from making purchases online. So you need to give your potential customers reasons why they should opt-in now rather than later.
FOMO (Fear of Missing Out) is a psychological phenomenon that fights against procrastination—pushing people to act decisively rather than wait around.
You can increase your site visitors’ FOMO by using limited-time discounts. The idea that a good deal is only available for a certain period of time, changes how a potential customer makes their purchase decision.
