Leaders in Digital Marketing in the Distance Education Sector
Posted: Wed Dec 18, 2024 4:13 am
Whatever you decide to do to get closer to students, do it with the intention of getting closer to them in a natural way, not to carry out purely sales actions.
Coursera
It is a distance education platform created in 2011 and formally implemented in 2012 by two professors from Stanford University.
After such great success and several alliances with important universities in the United States, in 2013 they extended their efforts to incorporate several languages into the courses: French, Italian, Portuguese, Chinese and Spanish.
In the same year that Coursera was created, it was able to bring together insurance email list more than one and a half million students who began studying remotely.
Platzi
A distance education platform created from this side of the world, “incubated” and created by two Latinos, one Colombian (Freddy Vega) and one Guatemalan (Christian Van der Henst)
Platzi is a platform dedicated to online technology training. On its website you can find courses on app development, interface design, server administration, as well as topics related to digital marketing, social networks, etc.
After his involvement in Silicon Valley, his momentum was evident and in 2016 he received an investment of more than two million dollars.
Platzi has graduated more than 400,000 students and more than 70% of those who start a course finish it and 20% of its students create their own business based on the knowledge obtained in its courses.
They are two leaders in distance education who have been able to position themselves within their audience.
If you do your own analysis on how they have used Digital Marketing strategies for the Distance Education sector, you notice that there is one pillar that has been properly applied: content.
In fact, Platzi was originally created as a website with the intention of offering content to educate its audience on the aforementioned topics (programming, web development, etc.), but due to the success they had, they began to create online courses.
Platzi's YouTube channel currently has over 400,000 subscribers, and they are actually very active on this medium.
Coursera, for its part, is betting heavily on blog content and although it also has a YouTube channel, it does not surpass the number of subscribers that Platzi has.
What we want to tell you is that content is the key piece to start implementing a Digital Marketing strategy for the Distance Education sector. You just have to determine which of the formats is the most convenient for you and start offering valuable content.
Coursera
It is a distance education platform created in 2011 and formally implemented in 2012 by two professors from Stanford University.
After such great success and several alliances with important universities in the United States, in 2013 they extended their efforts to incorporate several languages into the courses: French, Italian, Portuguese, Chinese and Spanish.
In the same year that Coursera was created, it was able to bring together insurance email list more than one and a half million students who began studying remotely.
Platzi
A distance education platform created from this side of the world, “incubated” and created by two Latinos, one Colombian (Freddy Vega) and one Guatemalan (Christian Van der Henst)
Platzi is a platform dedicated to online technology training. On its website you can find courses on app development, interface design, server administration, as well as topics related to digital marketing, social networks, etc.
After his involvement in Silicon Valley, his momentum was evident and in 2016 he received an investment of more than two million dollars.
Platzi has graduated more than 400,000 students and more than 70% of those who start a course finish it and 20% of its students create their own business based on the knowledge obtained in its courses.
They are two leaders in distance education who have been able to position themselves within their audience.
If you do your own analysis on how they have used Digital Marketing strategies for the Distance Education sector, you notice that there is one pillar that has been properly applied: content.
In fact, Platzi was originally created as a website with the intention of offering content to educate its audience on the aforementioned topics (programming, web development, etc.), but due to the success they had, they began to create online courses.
Platzi's YouTube channel currently has over 400,000 subscribers, and they are actually very active on this medium.
Coursera, for its part, is betting heavily on blog content and although it also has a YouTube channel, it does not surpass the number of subscribers that Platzi has.
What we want to tell you is that content is the key piece to start implementing a Digital Marketing strategy for the Distance Education sector. You just have to determine which of the formats is the most convenient for you and start offering valuable content.