As we mentioned in a recent article co-authored with gamesindustry.biz , for apps monetized through subscriptions, it’s even more important to have a good user opt-in strategy in place following the arrival of iOS 14.5, to ensure robust deterministic data is collected at all points in the app’s lifecycle. For subscription apps, the user journey is often longer and more complex than for other monetization strategies, so it pays to have as much data as possible.
However, even for switzerland business fax list users who do not opt in, having a solid SKAdNetwork plan in place will give you the opportunity to calculate your users' lifetime value (LTV) with some confidence.
Tips for obtaining authorization
By achieving high authorization rates, applications will be able to enjoy a significant competitive advantage, as they will have access to real deterministic data about their users and will be able to create models based on the behavior of users who grant their authorization.
Using pre-authorization requests can help explain to users the benefit they gain from authorizing user-level tracking, and there are many tips for creating the best pre-authorization request .
For subscription apps, insights into when users’ payment method fails, as well as when they pause, cancel, or resume their subscriptions, are key data points that can help you optimize your app. With Adjust’s subscription tracking solution , you can gain an unprecedented view of your users’ lifecycle. However, without the IDFA, it’s becoming increasingly difficult to get reliable data on how users navigate this maze to conversion.
