Is the intention of the eBook clear? That is, it is clear that this material is created to provide value to the lead, but it is also a means to an end: to get that potential lead to take a step closer to the final conversion. After reading the material, is the path for that to happen made easier?
3. Use Corporate Colors and Brand Identity
Traditional corporate communication can also be a great support to position our brand or business on the Internet. And although the intention of learning how to make an eBook is to deliver value, we should not miss the opportunity to use our business's brand identity to position ourselves as a reference in the market.
The big brands do it, why wouldn't we?
4. Don't Forget Important Images and Visuals
E-books should not be just text, remember that this material, due to its night clubs and bars email list digital nature, must include elements that give it dynamism . You can use the design of your brand itself or add any other element with these characteristics.
This could be about creating infographics, highlighting important market statistics, or any indicator that you consider important to highlight.
The same goes for the images you decide to include. They shouldn't just be there for the sake of it, they have to help the reader locate and better understand the content of the eBook .
Learning to make an eBook shouldn't be a matter of pressure, in fact, you can use the same style that you use in your blog posts.
They don't have to be necessarily long either, that is, if you want to make it 20 pages, fine! Do it, the same if you want to make it 5 pages. The important thing is that the content in the material is of great value, both for the reader and for you, because it should be a means to get more leads and conversions.
Fundamental Elements for a Functional eBook
Speaking of the above, creating an eBook that is of value to you also depends on the elements you include in it so that everything is conducive and ultimately what you expect happens.
In order for that to happen, you must include the following elements:
CTA
If you have been studying or applying Inbound Marketing for a while , you know that CTAs are essential in any strategy that revolves around content. They are responsible for taking readers and leads exactly where we want them to land.
The important thing to keep in mind is what the purpose of a CTA is, and it is nothing more than trying to lead your potential customers along the buyer's path. Just think, after they have clicked on several CTAs to get to your eBook, where do you want them to go after that? Think about some of these options.
