CRO and AIDA Model: Recommendations to improve conversions
Posted: Wed Dec 18, 2024 4:42 am
Driving traffic to your website and closing sales from there is one of the most complex challenges in marketing. That's why in the last few posts we've talked about the topic from all angles: we reviewed the importance of creating a customer journey map , one of the first strategies to implement to guide users on their purchasing path. We also explored the methodologies to create the route that a person must go through to become a customer, and finally we told you how to optimize your website to achieve more conversions and the stages that a CRO project goes through. Today we bring you new recommendations to improve your CRO strategy.
Recommendations to improve CRO
A CRO strategy includes various improvement actions for the bulk sms italy website. The objective of these is to optimize the user experience in each of the stages of the purchasing funnel that they go through. Thus, in the event that there is an element or component that makes it difficult to navigate the page, obtain information about a product or purchase it, with a CRO strategy it will become evident and work can be done to resolve it.
First of all, to know your conversion rate optimization (CRO) level, you need to have a lot of information about the visitors and customers who access your website: which devices attract the most traffic, how they move around your site, and where the obstacles appear. In addition, it is important to understand that customers do not buy the first time they arrive at the website, but that this decision is the result of the path they take from the moment they understand that they need to solve a problem, until they enjoy a product or service that satisfies them.
The length of the purchasing process depends on several factors, including the price of the product, the complexity with which its features are evaluated, and the importance of the problem it can solve.
This process is usually represented by the acronym AIDA (Attention, Interest, Desire, Action) . This model, created by Elias St. Elmo Lewis in 1898 (yes, 1898), outlines the stages that a potential client goes through, in each of which they request a specific type of information that will help them continue on their way to the next phase. Let's see what each of them is about.
Phases of the AIDA Model Attention
In the first stage, we will try to capture the attention of our target audience . Since there will be thousands of brands trying to do the same thing, we must be creative and understand the needs of our buyer persona in order to offer them what they are looking for. At this point, it is useful to talk to them about their needs, so we will get them to empathize with our speech and pay attention to what we want to tell them. For this, we recommend a section of the website such as a blog where you offer articles with information about the problems and needs that your product can solve.
Another interesting option is to create a lead magnet to capture the email of potential customers and develop, through this means, email marketing strategies (such as lead nurturing and lead scoring). At this stage, it is positive to review the internal links of your site to offer complementary information within the customer journey.
Recommendations to improve CRO
A CRO strategy includes various improvement actions for the bulk sms italy website. The objective of these is to optimize the user experience in each of the stages of the purchasing funnel that they go through. Thus, in the event that there is an element or component that makes it difficult to navigate the page, obtain information about a product or purchase it, with a CRO strategy it will become evident and work can be done to resolve it.
First of all, to know your conversion rate optimization (CRO) level, you need to have a lot of information about the visitors and customers who access your website: which devices attract the most traffic, how they move around your site, and where the obstacles appear. In addition, it is important to understand that customers do not buy the first time they arrive at the website, but that this decision is the result of the path they take from the moment they understand that they need to solve a problem, until they enjoy a product or service that satisfies them.
The length of the purchasing process depends on several factors, including the price of the product, the complexity with which its features are evaluated, and the importance of the problem it can solve.
This process is usually represented by the acronym AIDA (Attention, Interest, Desire, Action) . This model, created by Elias St. Elmo Lewis in 1898 (yes, 1898), outlines the stages that a potential client goes through, in each of which they request a specific type of information that will help them continue on their way to the next phase. Let's see what each of them is about.
Phases of the AIDA Model Attention
In the first stage, we will try to capture the attention of our target audience . Since there will be thousands of brands trying to do the same thing, we must be creative and understand the needs of our buyer persona in order to offer them what they are looking for. At this point, it is useful to talk to them about their needs, so we will get them to empathize with our speech and pay attention to what we want to tell them. For this, we recommend a section of the website such as a blog where you offer articles with information about the problems and needs that your product can solve.
Another interesting option is to create a lead magnet to capture the email of potential customers and develop, through this means, email marketing strategies (such as lead nurturing and lead scoring). At this stage, it is positive to review the internal links of your site to offer complementary information within the customer journey.