Upselling is an additional offer that you present to your customers after purchasing the main product. It is asking your customers to buy a more expensive product after their first purchase. You sell them a higher package.
Similarly, for upselling, you offer a cheap alternative to your customers as a backup for your upselling.
Similar to upsells, an order boost presents an additional product to your bc data china customers before they make their first purchase. They add it to their cart before checking out.
Finally, cross-selling consists of introducing an additional product that complements the main product.
The logic here is that you increase the average order value by introducing additional products to your customers. For example, Amazon frequently introduces complementary products to increase the average order value.
Not adding one-time offers (OTOs) to your funnel is robbing you of more sales and revenue. And, more often than not, that’s where the magic lies.
For example, pengjoon , an affiliate and e-commerce marketer, made over a million dollars from upsells alone, while also making his initial product literally free. That’s the true power of upsells and other OTOs.
3. Setting up the email sequence series
Email marketing is an integral aspect of a conversion funnel. To stay in touch with potential customers, you need an email automation tool .
You need to automate communication between you and your customers, from the moment they subscribe to your email list until they make their first purchase.
Your email sequence should be set up for both pre-purchase and post-purchase.
The pre-purchase email sequence helps you follow up with your website visitors after they leave your store without completing the purchase process.
For example, as your website visitors browse your store, you collect their emails by offering them a lead magnet. Then, you follow up with your pre-designed HTML email templates.
During follow-up, present discounts and other attractive offers that draw potential customers back to the order page.
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With an average shopping cart abandonment rate of 70.19% you are wasting money if you don't capture emails and follow up with leads.
After purchasing a product from your store, what happens next? Do you say goodbye or do you keep in touch with them?
