Diwali Email Segmentation
Use a recognizable sender name and address
Make sure the sender name and email address are easily recognizable and consistent with your brand. Many email recipients are wary of opening emails from unknown or suspicious-looking senders, especially during high email volume periods like Diwali.
– How to do it: Always use your brand name or the name of a trusted person at your company in the sender field. For example, “Diwali Deals from [brand name]” or “John from [brand name].”
– Bonus tip: Avoid using a non-reply email address, as this owner/partner/shareholder email lists can reduce trust and hurt deliverability. Encourage two-way communication by using a real email address.
Create attention-grabbing, spam-free subject lines
Your Subject Line Partner It's the first thing your customers see and plays a major role in email open rates. However, overly aggressive or salesy subject lines can trigger spam filters, especially during peak times like Diwali.
– How to do it: Avoid capitalization, excessive exclamation points, or overly promotional language. Instead, focus on clear, value-driven messages that speak to your audience’s interests, such as “Exclusive Diwali deals just for you!” or “Brighten up your Diwali with these special offers!”
– Bonus tip: A/B test your subject lines to find which ones resonate best with your audience without compromising deliverability.
Anti-spam filters analyze the content of your emails to determine whether they should be sent to the inbox or spam folder. Poorly structured emails with suspicious formatting, broken links, or too many promotional phrases may be flagged as spam.
– How to do it: Keep your email content balanced between text and images, avoid overloading them with large attachments, and make sure all links work. Use tools like spam checkers before sending large campaigns to make sure your emails get through filters.
– Bonus tip: Avoid using too many sales-generating words, such as “free,” “discount,” or “limited-time offer.” A moderate tone works best to generate long-term engagement.
