User consent: challenges and opportunities
Posted: Wed Dec 18, 2024 4:51 am
At the moment, very few people are likely to allow access to their IDFA via the pop-up message that ATT will display. Users are understandably reluctant to share more data than necessary, especially if the pop-up message offers little context about how that data will be used.
However, Apple introduced this consent management precisely so that users can better understand how their data will be used, so this represents an opportunity to italy business fax list explain the benefits to them.
It's worth remembering that user-level attribution currently requires access to the IDFA in both the source app, when the ad is served, and the destination app, which appears in the ad. Breaking these two cases down makes it much easier to imagine a path forward.
If an app is monetized through advertising and offers a free service to users, there is a chance that the user will agree to grant access to their IDFA. Most people currently agree to this when using social media or search engines.
Instead of just displaying the pop-up asking for permission, an app could display an explanation about what will happen to the data and why it needs it. For example, many news websites today ask users if they prefer to purchase a paid subscription or use the ad-supported version of their website. The same model can be a completely realistic and viable option for apps.
However, Apple introduced this consent management precisely so that users can better understand how their data will be used, so this represents an opportunity to italy business fax list explain the benefits to them.
It's worth remembering that user-level attribution currently requires access to the IDFA in both the source app, when the ad is served, and the destination app, which appears in the ad. Breaking these two cases down makes it much easier to imagine a path forward.
If an app is monetized through advertising and offers a free service to users, there is a chance that the user will agree to grant access to their IDFA. Most people currently agree to this when using social media or search engines.
Instead of just displaying the pop-up asking for permission, an app could display an explanation about what will happen to the data and why it needs it. For example, many news websites today ask users if they prefer to purchase a paid subscription or use the ad-supported version of their website. The same model can be a completely realistic and viable option for apps.