Getting someone interested in purchasing our company's products or services is no easy task in almost any sector these days. Managing to transform that attention into a sale is even less so, thus making every commercial proposal that is made to a client of vital importance. That is why we say that there are a series of essential ingredients in a commercial proposal :
Honesty
In any commercial offer, honesty is a fundamental canadian colleges universities email list ingredient. You can make money, even a lot of it, and still be an honest person. It is about applying common sense when making any commercial proposal, doing so honestly, in such a way that it is reasonable and fair. A commercial proposal is a commitment and when it is accepted it becomes a contract, so there must be a balance between what is offered and the compensation required in return.
If the commercial proposal includes a commitment to deliver a product or service with a certain quality, within a certain time frame and according to an agreed budget, these three components must be carefully established and respected as much as possible. The client expects the commercial transaction to meet all three criteria, therefore, honesty is essential to close it successfully. If any of these criteria cannot be met, the client must be told the truth and, if necessary, the proposal must be modified to adjust to reality (for example, a discount on the invoice to compensate for a delay in delivery).
Clarity in information
The client needs to solve a problem and the commercial proposal must clearly state the products and services offered to them for this purpose, as well as the cost that they will have to assume if they accept it. Preparing simple commercial proposals makes it easier to sell them , since the client can understand and assimilate them more easily and, therefore, know what they are going to buy and how much it will cost them.
