For many, this holiday canada whatsapp number list represents r eligious traditions and Spring’s new beginnings. For many more, however, it’s all about chocolate!
During this season, approximately 80 million chocolate eggs are sold in the UK alone, and over $2.4 billion is spent on candy in the United States.
When we look closer at this massive market, we see not only a global chocolate obsession, but opportunities for chocolate brands to really make their mark.
This Easter, we want to discuss what chocolate represents, and more specifically, how two sustainable chocolate brands are helping us redefine what it means to create a truly authentic brand image.
What’s more, we’ll look at how these brands are teaching us how to build more effective digital marketing campaigns from an authentic brand image foundation.
So, what can chocolate teach us about brand imaging?
Two Spotlight Chocolate Brands
What Chocolate can Teach Us About Authentic Brand Imaging
Authentic branding is like a box of chocolates… as packaged and marketed by Divine.
The Ghanaian farming co-operative, Kuapa Kokoo began forming Divine in the 1990s. It took the co-op 8 years to gain the rights required to develop a chocolate bar and company worth competing with big name brands.
Now, Divine is the only chocolate company that is 100% fairtrade and owned by – at last count, 85,000 - cocoa farmers, each of whom receive a portion of Divine’s profits.
In terms of brand imaging, they have every reason to market their brand authentically. That’s because they have every reason to be proud.
64 percent of consumers claim that shared values encourage a trusted relationship with a brand. This fact rings true to Divine’s Millennium Product status award.
