How to set up Facebook Ad
Posted: Wed Dec 18, 2024 5:10 am
Facebook ads have a convenient feature that allows you to customize images and text for each placement. While this allows for effective delivery of ads tailored to the purpose and user, excessive customization can result in unintended delivery of ads.
*Placement refers to where ads are displayed, such as in feeds (such as Facebook feed), Stories and Reels, Messenger, etc.
About Meta Ad Placement
In this article, we will introduce how to set up "Asset customization for each placement" and some points to note.
>>Download the document set (service documents and case studies) to learn about Ollie's
What is asset customization for each placement?
By setting "Asset customization per placement," you can submit different assets (ad images, videos, text, etc.) for each placement of the same ad set and ad for each delivery screen .
Customization features
Use different images
You can change the image displayed for each qatar phone number search placement or for Facebook and Instagram.
For example, you can display different images for each platform, such as a product image on Facebook and a sample image on Instagram.
Resize images and videos
to the optimal image aspect ratio for each streaming surface.
Example) Use vertical images in Stories for a Stories-like look
Use the edited video
Example: You can upload short videos that fit the requirements for Facebook Stories videos.
Use different text, headings and links
For example, you can change the display to show longer comments on the Instagram feed and shorter copy on Stories.
Please check the help as there are some purposes and formats that cannot be customized for each placement .
To edit creatives for each placement
We will explain how to edit creatives for each placement in the admin panel.
Regular creative editing
Normally, when editing a creative, you can make changes all at once by editing the area framed in red in the image below.
Creative editing for each placement
You can edit the images and text for each layout by clicking the pencil mark in the red frame in the image below.
Due to the nature of Facebook ads, placement creatives take priority over ad-level creatives.
You can edit all layouts of the same size at once, or edit only specific layouts. Set it according to your purpose.
Important points to note when customizing assets
While it is convenient to be able to set creatives for each placement, setting too many can lead to unexpected delivery problems.
As an example given within the company, there was a case where ads were set for each delivery space even apart from the "creative settings for each placement."
Check if creatives are set for each placement
The first way to check is to look for the eraser mark that says "Customize Clear."
The second is the creative customized mark under the placement name. By checking here, you can check whether creative has been set for each placement.
If the creative for the entire ad and the creative for each medium contain the same asset, an error will occur.
When copying ads, settings are carried over.
When creating a new ad, you may copy an existing ad. When duplicating an existing ad, the settings of the original will be inherited and will be automatically applied to the creatives for each placement . Be sure to check the settings of the original.
*Placement refers to where ads are displayed, such as in feeds (such as Facebook feed), Stories and Reels, Messenger, etc.
About Meta Ad Placement
In this article, we will introduce how to set up "Asset customization for each placement" and some points to note.
>>Download the document set (service documents and case studies) to learn about Ollie's
What is asset customization for each placement?
By setting "Asset customization per placement," you can submit different assets (ad images, videos, text, etc.) for each placement of the same ad set and ad for each delivery screen .
Customization features
Use different images
You can change the image displayed for each qatar phone number search placement or for Facebook and Instagram.
For example, you can display different images for each platform, such as a product image on Facebook and a sample image on Instagram.
Resize images and videos
to the optimal image aspect ratio for each streaming surface.
Example) Use vertical images in Stories for a Stories-like look
Use the edited video
Example: You can upload short videos that fit the requirements for Facebook Stories videos.
Use different text, headings and links
For example, you can change the display to show longer comments on the Instagram feed and shorter copy on Stories.
Please check the help as there are some purposes and formats that cannot be customized for each placement .
To edit creatives for each placement
We will explain how to edit creatives for each placement in the admin panel.
Regular creative editing
Normally, when editing a creative, you can make changes all at once by editing the area framed in red in the image below.
Creative editing for each placement
You can edit the images and text for each layout by clicking the pencil mark in the red frame in the image below.
Due to the nature of Facebook ads, placement creatives take priority over ad-level creatives.
You can edit all layouts of the same size at once, or edit only specific layouts. Set it according to your purpose.
Important points to note when customizing assets
While it is convenient to be able to set creatives for each placement, setting too many can lead to unexpected delivery problems.
As an example given within the company, there was a case where ads were set for each delivery space even apart from the "creative settings for each placement."
Check if creatives are set for each placement
The first way to check is to look for the eraser mark that says "Customize Clear."
The second is the creative customized mark under the placement name. By checking here, you can check whether creative has been set for each placement.
If the creative for the entire ad and the creative for each medium contain the same asset, an error will occur.
When copying ads, settings are carried over.
When creating a new ad, you may copy an existing ad. When duplicating an existing ad, the settings of the original will be inherited and will be automatically applied to the creatives for each placement . Be sure to check the settings of the original.