Attachment to the product . The method works like Dry-sampling, with the difference that instead of a sample, a reward is attached to the purchase. Consultations Many people, when going to the store, do not know anything about the products, not to mention the brand preference. Well, this is a habit of acting blindly. Such consumers make their decisions in the store. That is why recommendations and explanations will help draw the customer's attention to the promoted product. However, consultations are important only for complex and expensive products, such as household appliances, PCs and digital gadgets. The influence of a specialist on a client cannot be underestimated. As a rule, sales in this case jump twofold, so the consultant's work not only pays off korea whatsapp but also increases the level of income. Consultations Customer loyalty scheme A set of marketing activities to stimulate repeat future sales. Regular customers have benefits - gifts, discounts, participation in special promotions or closed sales. They have bonus (discount) cards - a clear example of how consumer marketing works in such programs. For each purchase, the consumer receives bonuses, which can be spent on paying for the goods. Target audience segmentation To successfully advance in a niche, a great product will not be enough. It must be in demand on the market. Segmenting your audience will help you find out the demand. This is an important part of modern marketing. The method solves many problems – from expanding the market share to reducing production costs. Focusing on the target segment will ensure an increase in income and a powerful push to brand promotion.
As is known, audience segmentation is the sorting of existing and future clients with their further division into groups according to relevant characteristics. It is worth remembering, however, that when choosing the criteria for distributing consumers, it is necessary to take into account all the goals that the company plans to achieve. This is the only way to achieve the desired result from the target audience, and the demand for your product will begin to grow. Read also! How to calculate sales profit: types and formulas How to segment existing and potential target audiences? It is necessary to take the required search criterion and divide the audience by the following indicators: Geography of residence (city, country, climate, terrain features, etc. may play a role) Economic status (a person’s well-being, his income). Psychographic feature (social class, personality type, lifestyle). Personal qualities of the client. Education . Demographics (gender, age, marital status) It is necessary to remember that all these examples illustrate classical segmentation. But each business carries out its own marketing of consumer properties and works out target audience groups that are interested in its product.
