When comparing today with 50 years ago, we will realize that many, no!, many things have changed over the years and one of them is how we use marketing to connect with our consumers.
Without a doubt, digital transformation has brought us great technological advances that have managed to improve performance, minimize times, increase scope and guarantee better results in daily tasks and work.
On the other hand, it also brought us much fiercer competition kyrgyzstan email list 36839 contact leads between companies, so it is essential that you know how and which digital content allows you to successfully carry out and complete your content marketing strategy by creating unique online projects, adding value to your website and attracting the attention of your potential customers.
Are you ready?!
First, what is digital content?
It is basically digitalized information whose distribution system is through the Internet and its format is very broad, since these contents can be transmitted through:
images;
videos;
audios;
texts;
applications;
portals;
softwares;
video games;
blogs;
social networks, among others.
It is important to reaffirm that for your digital content to be successful you must carefully analyze your buyer persona and what interests them , so that you can attract them and convert them into leads.
Script to create Buyer Personas
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What types of digital content exist?
#1. Infographics
An infographic is a combination of text and images whose purpose is to communicate information in an educational, practical way that draws the attention of your readers and is easy to share.
Plus, because it's shared 3x more on social media than any other type of content , it's great for generating leads, maximizing your website authority, and strengthening your brand.
In addition to the above, infographics can increase traffic to your online page by 12% and, as a notable factor, Google searches for this type of digital content have increased 25 times in the last 5 years.
#2. Newsletters
The newsletter is an excellent opportunity to create a relationship of trust with your clients. It is effective for promoting and selling your products, disseminating content from your website, company news and building customer loyalty.
