The modality, known as Omnichannel in English, allows the user to use an application to find a shoe, try it on in the store and receive it at home.
In this post you will learn the concept of omnichannel and understand the reasons why this term became so well-known and used today.
I can tell you in advance that the omnichannel strategy is, at laos email list 75226 contact leads the same time, an innovation and a response to customer demand for a better , more complete shopping experience with fewer barriers between online and offline media.
And to begin to understand this term, let's first look at its meaning. Let's go!
What is omnichannel?
If we break down the term omnichannel, we have on one hand the prefix "omni", which in Latin conveys the meaning of everything and whole, and on the other hand we have "canal", which is a Spanish word used to replace the original term in English, "channel".
That is, the closest meaning would be something along the lines of all channels .
However, that is not enough to understand the power and scope of this term.
When we limit ourselves to the semantics of the word, we can confuse omnichannel with multichannel and/or crosschannel — other terms that are also widely used.
They all refer to the user's experience with the channels offered by the brands, which is why they can give the false impression of having the same meaning.
To prevent this from happening, we separate each of the terms below with their respective definitions and examples:
Multichannel
When we talk about multichannel we have the prefix "multi" which refers to many.
An example of a multi-channel strategy is when a company offers multiple shopping channels, such as the website, app, and physical stores.
However, they are not connected. The sellers working in the physical store do not know about the purchases that were made through the app and/or on the website and vice versa.
There is competition between purchasing channels and there is no exchange of information between them.
