As for the structure, you can divide it into five sections:
The overview should cover how your service is the best fit for the customer's needs. This will show that you understand the company and what it needs to grow and improve.
The “Why Me” section will usa business fax list highlight your experience and why you are the best candidate for the job. Try to back this up with your experience and results from previous projects.
The price should clearly state the price (ideally a flat fee per project).
The “What’s next” section is your call to action. You can tell them what steps to take to move forward with the project, i.e. signing the proposal, transferring half of the funds up front, when the project starts, milestones, etc.
The terms and conditions section is where you can clarify (and simplify) what is expected from both parties. For example, when milestones must be met, when fees must be paid, start and end dates, and what happens if the project is cancelled.
View a sample web design proposal template
Prospero Website Design Proposal Template
5. Show examples of your previous work
Since you'll likely be sending the proposal to your potential client via email, you can easily add links to some of your work. If you have projects displayed on your website or online portfolio, you can link to them.
Prospero website design proposal
However, the idea is to show similar projects on the potential client's website. Clients want you to put their money where your mouth is. Without proof, it will be difficult to convince a potential client to hire you over the others.
And chances are there are other web developers competing to work on your project, so keep this in mind as you write your proposal.
