How to open an online store is more than just basic store setup
Posted: Wed Dec 18, 2024 6:15 am
It takes 6-7 interactions before people buy from a small business for the first time. They may have found your ads, gone to your site, left, come back later, looked at a product, seen an email from you, etc. before they decide to go with you.
You need to automate your buyers’ journey to push them to complete a purchase. If you don’t have one and your competitors have one, they will leave and go somewhere else. Even Amazon is there to take them.
Set up your sales funnels
A sales funnel is the path/purchase process you take your store visitors through to doctor database encourage them to make a purchase. You need one – an FB ad isn’t enough.
Below are two funnel examples that you can use as a starting point. Note that you can combine them. For example, you can send Facebook ads to both your blog content and your landing pages.
image
photo 1
Set up your sales funnels before you launch your store. It's more than just uploading products and using ads. You can't rely on shoppers' browsing behavior to get you sales. Focus your energy on setting up funnels that work. You shouldn't have any friction in your funnels. They should be smooth and simple.
Create product offer ideas for your funnels. You can check out your competitors’ sites for inspiration. You can include some viral elements like sharing on social media to get a discount, which attracts more people to your online store.
Make sure there is less friction
Don't stress visitors out with having to go through a bunch of processes to get your offer. Each step in your funnels should move smoothly into the other. For example, one of your sales funnels might start with a product offer. Collect emails at this step. Then send them off to pay without having to retype the details they've given you.
A 1-click post-purchase upsell can then be performed to increase the order value. It eliminates a cumbersome part of the purchase, the checkout process, and makes it easier for your customers to make that purchase.
You need to automate your buyers’ journey to push them to complete a purchase. If you don’t have one and your competitors have one, they will leave and go somewhere else. Even Amazon is there to take them.
Set up your sales funnels
A sales funnel is the path/purchase process you take your store visitors through to doctor database encourage them to make a purchase. You need one – an FB ad isn’t enough.
Below are two funnel examples that you can use as a starting point. Note that you can combine them. For example, you can send Facebook ads to both your blog content and your landing pages.
image
photo 1
Set up your sales funnels before you launch your store. It's more than just uploading products and using ads. You can't rely on shoppers' browsing behavior to get you sales. Focus your energy on setting up funnels that work. You shouldn't have any friction in your funnels. They should be smooth and simple.
Create product offer ideas for your funnels. You can check out your competitors’ sites for inspiration. You can include some viral elements like sharing on social media to get a discount, which attracts more people to your online store.
Make sure there is less friction
Don't stress visitors out with having to go through a bunch of processes to get your offer. Each step in your funnels should move smoothly into the other. For example, one of your sales funnels might start with a product offer. Collect emails at this step. Then send them off to pay without having to retype the details they've given you.
A 1-click post-purchase upsell can then be performed to increase the order value. It eliminates a cumbersome part of the purchase, the checkout process, and makes it easier for your customers to make that purchase.