A context which imposes the need for a scientific approach
Posted: Wed Dec 18, 2024 6:18 am
Search engines have always faced extraordinary complexity: scanning the entire web, indexing interesting pages and finally returning relevant results to incredibly varied queries. We are faced with what is called in mathematics an NP-complete problem, problems for which algorithmic solutions such as artificial neural networks, Deep Learning, genetic algorithms, etc. are used. Faced with this complexity, the engines have of course worked on a scientific algorithmic response. If they could have been fooled in the beginning when SEO results could be modified by a few keywords added in a tag or by spammy netlinking, it is no longer the same today and the few spammers who continue to do ultra-optimized Netlinking will quickly be caught and penalized.
Not to mention that today the situation has really changed: it is no middle east mobile number list longer enough to be positioned in organic results to maximize your digital traffic, since Voice-Search, FAQs and video are now ultra-present in search results.
Today, only a scientific and highly rationalized approach can respond to ultra-complex algorithms such as those governing current search engines. In other words, to be able to embrace the complexity of an algorithm, only an algorithmic approach can claim to do so. As Fabrice Alizon stated during one of his recent conferences: "Having carried out a huge amount of research in SEO, I have enough perspective to tell you that today everyone prides themselves on having an ideal optimization solution, but almost none of them really live up to the challenge. For example, one of the market's leading solutions boasts of having received an award at the Lépine competition in 2017, while Pixalione had already developed a much more advanced algorithm on the same subject in 2012, which it also patented at the European level in 2015."
In any case, the next approaches to SEO will necessarily be omnichannel and will have to address all the levers.
It is safe to say that a real revolution is underway in the field of SEO today. Indeed, manual SEO techniques are gradually disappearing to make way for more comprehensive and more advanced approaches, combining both human expertise and Artificial Intelligence. The gains thus obtained are considerable: "For example, we managed to multiply the traffic of a site by 10 in 3 years to make it reach the top 100 of the largest French sites in terms of traffic" .
Not to mention that today the situation has really changed: it is no middle east mobile number list longer enough to be positioned in organic results to maximize your digital traffic, since Voice-Search, FAQs and video are now ultra-present in search results.
Today, only a scientific and highly rationalized approach can respond to ultra-complex algorithms such as those governing current search engines. In other words, to be able to embrace the complexity of an algorithm, only an algorithmic approach can claim to do so. As Fabrice Alizon stated during one of his recent conferences: "Having carried out a huge amount of research in SEO, I have enough perspective to tell you that today everyone prides themselves on having an ideal optimization solution, but almost none of them really live up to the challenge. For example, one of the market's leading solutions boasts of having received an award at the Lépine competition in 2017, while Pixalione had already developed a much more advanced algorithm on the same subject in 2012, which it also patented at the European level in 2015."
In any case, the next approaches to SEO will necessarily be omnichannel and will have to address all the levers.
It is safe to say that a real revolution is underway in the field of SEO today. Indeed, manual SEO techniques are gradually disappearing to make way for more comprehensive and more advanced approaches, combining both human expertise and Artificial Intelligence. The gains thus obtained are considerable: "For example, we managed to multiply the traffic of a site by 10 in 3 years to make it reach the top 100 of the largest French sites in terms of traffic" .