May 22, 2019
Google Google Adwords Google Shopping Google Advertising Remarketing Dynamic Remarketing
It is increasingly essential to keep up to date with the latest developments in each advertising platform and its modalities. This is no different for advertising on Google, and proof of this are the Google Smart Shopping campaigns. Do you want to know how they work and how to configure them step by step? Read our tutorial and find out.
What is Google Smart Shopping?
Google Smart Shopping Campaigns (SSC ) are a subtype of Google bulk sms canada Shopping campaign that extend reach by combining them with Display ads. They contain Shopping product ads and Display ads combined with remarketing and similar audiences (also called look-a-like) . They use automated bidding, ads, and ad placements to promote a business and its products on Google networks such as Search, Display , Gmail, and YouTube. In this way, and thanks to searches, users' intentions are predicted and the most relevant places for the ads are automatically chosen and bids are set to maximize conversions and their value.
How to create a Google Smart Shopping campaign?
To create a Google Smart Shopping campaign, we just need to know how to create an account and link our Google Ads account with a Merchant Center account that contains an updated product feed , select a country of sale and define a budget . The system will test different combinations of image and text on the different Google networks to obtain the best results.
