Marketing is an ongoing battle; just because your customers visit your site doesn't mean your job is done. At every stage of the buying process you need to sell the value of your brand and your products to your users.
Exit-intent marketing is your last chance to convince your users to buy your product before they leave your site, perhaps never to return...
So, read on to find out how you can get creative with your exit intent marketing and increase your profits.
Recommended Reading: What is exit-intent technology? And how it can grow your business
What is exit-intent marketing?
Exit Intent This is when a visitor intends to leave a mobile or website country email list . By tracking mouse movements, outbound marketing technology establishes when users want to leave your site.
Exit-intent marketing uses this technology to capture users who want to leave your site and then sell them the value of your brand before they do.
Why Exit Intent Is Essential For Your Online Business
In 2022, the global cart abandonment rate was 71.23%. That means you are losing almost 3/4 of your customers who are interested in purchasing from your online business, let alone those who came with a casual interest.
Not all industries have the same cart abandonment rate, but the numbers are high across the board.
Check it out below:
Source: Statista
Which of those industries is your business in?
No matter what your online business sells, you can be sure that you won't be able to convince more than half of your site visitors to buy from you.
Fortunately, exit-intent marketing is here to help you fight back and win over non-purchasing visitors.
What outbound marketing can do for your business
Now that you know why exit-intent marketing is so valuable for your business, it’s time to learn about its different features and how you can start using them to win over the 75% of your visitors who leave your site without buying from you.
One of the best companies in the outbound intent marketing business is Poptin. Using their software gives you access to a variety of features to avoid losing business, including:
Increase your email subscribers: You can greatly improve your subscription rate.
Get more sales and leads: Sell your brand value by marketing relevant offers to your potential customers.
Reduce shopping cart abandonment: Stop visitors in their tracks when they're thinking about leaving your site by offering them an offer they can't refuse.
Increase your visitor engagement – By conducting surveys, you can receive feedback from your customers/visitors and use it to market products they want to buy.
Of course, this is just the tip of the iceberg when it comes to exit-intent marketing, and you can get creative when it comes to attracting visitors.
How Your Business Can Get Creative With Outbound Intent Marketing
There are many ways to get creative with your exit intent marketing, and you can apply it across all the channels your business uses.
Mobile
You can target your visitors on their mobiles by creating an ad that asks them to call your business or they'll miss out on a temporary discount offer. Mobile popups are a great way to make the most of any localized prompts and reach busy customers as they go about their day. You want to use bold colors and direct language to get them to stop scrolling.
Below is one I designed in just a couple of minutes. And if you are even more creative than me, you can design a more creative one…
Credit: Poptin
Credits: poptin
your online store
Use your considerable creative powers to design a pop-up for your online store that will catch your visitors' attention just when they're thinking of leaving without making a purchase.
My skills may not match yours, but creating this exit-intent marketing meant I could have it up and running in seconds ...
poptin user interface
Credit: Poptin
Think about how you can use emotive language, seasonal events, and even gamification to mix up the style and language of your pop-up designs. In a competitive niche like e-commerce, you need to craft deeply engaging ads that appeal to your target customer. Humor can help you cut through the noise and make your customers feel loved by you.
These are just a few ways to start getting creative with your exit intent marketing and designing ads to reduce your churn rate.
To get started, I suggest you watch the brilliant video below and you'll be up and running in seconds...
But remember, exit-intent marketing isn't the only thing you need to retain customers.
Of course, exit intent isn’t the only characteristic of your business that Excel needs to use to retain your customers.
There are a wide range of details you need to get right, such as UI/UX Design that sings.
If your visitors are leaving your site, it may be because you've given them a bad experience while browsing your site. The value of UI/UX is huge, as these numbers prove:
A well-designed user interface can increase your conversion rate by 200%
A great user experience can increase your conversion rate by 400%
Customer Recommendations
It's a fact: your site visitors value the opinions of your past customers more than their own. How do I know this is a fact? Because your customers say so :
88% of their customers trust the opinions of their peers as much as they value the opinions of their friends, family and relatives
85% of your customers read ten peer reviews before considering purchasing your products.
Social proof is crucial to the success of your business and you need to incorporate it into your online store to retain your customers. Using a store builder that allows you to add marketing features like exit intent marketing tools is a must for your business.
why is it so important?
Because if you build a site that doesn't support the features your customers want from you, they'll move their business to a business that can.
If you need further proof of this, check out the video below, which explains the value of customer testimonials...
