Channel Growth Strategist

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As the Internet dividend peaked, short dramas have become a must-have for some major Internet companies. In July this year, y launched its first science fiction short drama "Sg: F pcyps", and another short video platform Ksh also launched its first GC micro-short drama "Cssg h Ws h W fs Ss". Putting aside the outside world's evaluation of the two AI short dramas, returning to the short drama business, the competition is extremely fierce. It is not only a battle for user attention, but also for brand advertisers and traffic buyers. Ksh's financial report shows that in the first quarter of 2019, the daily active users of Ksh will reach 1 million, while the daily active users of Ksh short dramas will reach 1 million, and the penetration rate cannot be underestimated.



The two short video platforms y and Ksh have indonesia phone number list hundreds of short dramas with more than 1 million views. In,Micro-short dramas with more than a million views on the y platform and Ks gg short dramas will become the "billion-level club". Starting this year, at least four forces in the y group will be involved in the short drama business, namely the entertainment department, the editing and commercialization department, and the independent production Peppy Shrimp's popularity can be compared to AI entrepreneurship in multiple business departments within the Bite Hut, which shows the important position of short dramas in its strategic layout.



Kuaishou's entertainment department and commercialization department are two-way cooperation at the same time. In addition to the two major short video platforms, Tech Planet also exclusively discovered that since this year, many leading platforms on the vertical track have successively organized short dramas. Online writing platforms Yw and Zhgy, video platform Migu, and entertainment platform Hj have launched their own short drama mini-programs on y. Joyful Times launched Haoyou Theater and Xiangtao Theater; After a year of interaction design, why did I transfer to production manager? After I actually changed jobs, I found many jobs that were beyond my imagination.