Next-Generation App Marketing Tips
Posted: Wed Dec 18, 2024 7:20 am
moment in the life cycle.
The goal of this is to identify the most valuable customers and offer them targeted content at a specific time with marketing. This new form of marketing is also called next-gen or next-generation marketing. Next-generation app marketing ensures that you as a marketer or app owner use machine learning to search for the 17% best users and try to retain them with smart tools.
One way to ensure that users return to the app with next-generation app marketing is to set up (the still quite experimental) Google App Campaigns. These campaigns take advantage of the growth of computing power, huge amounts of user data and neural networks. By setting certain assets (a type of advertising part) consisting of text, images, video or HTML5, multi-dimensional signals are triggered and continuously optimized. You can use Google App Campaigns to promote an app on Google Search, YouTube, Google Play and more.
How does that work?
Suppose you have an app that offers discount turkey telegram data vouchers. Then the campaign not only focuses on the target group with the greatest chance of success and effectiveness using machine learning, it also links other signals to the campaign (for example, the best call-to-action for a specific user). Google retrieves all information from all of Google's networks, including the online search behavior of the app user outside the app or in the stores.
In this specific example, a user might have recently searched Google for "fun activities in Haarlem". The app will then automatically show an ad with fun activities in Haarlem. For example, if Google Maps shows that this user is a frequent swimmer, then a fun swimming activity in Haarlem might be offered.
The more data, the more the campaign can 'learn' and thus optimize. For this reason, such a campaign is not yet suitable for niche markets or B2B apps. These groups are too small for the algorithm to learn and work.
Get started with Google App Campaigns yourself
As an app marketer or app owner, you can easily get started with Google App Campaigns yourself. Are you enthusiastic and would you like to try it out yourself? Then follow the steps below:
Step 1. Navigate to Google Ads *You will receive a one-time 75 euros in advertising credit. Use this to get to know the campaign options.
Also read: Get the most out of Google Ads with advanced audience targeting
Step 2 . Click on 'Campaigns' in the page menu on the left, press the + and select 'App'.
Step 3 . Choose the platform and name of the app.
The goal of this is to identify the most valuable customers and offer them targeted content at a specific time with marketing. This new form of marketing is also called next-gen or next-generation marketing. Next-generation app marketing ensures that you as a marketer or app owner use machine learning to search for the 17% best users and try to retain them with smart tools.
One way to ensure that users return to the app with next-generation app marketing is to set up (the still quite experimental) Google App Campaigns. These campaigns take advantage of the growth of computing power, huge amounts of user data and neural networks. By setting certain assets (a type of advertising part) consisting of text, images, video or HTML5, multi-dimensional signals are triggered and continuously optimized. You can use Google App Campaigns to promote an app on Google Search, YouTube, Google Play and more.
How does that work?
Suppose you have an app that offers discount turkey telegram data vouchers. Then the campaign not only focuses on the target group with the greatest chance of success and effectiveness using machine learning, it also links other signals to the campaign (for example, the best call-to-action for a specific user). Google retrieves all information from all of Google's networks, including the online search behavior of the app user outside the app or in the stores.
In this specific example, a user might have recently searched Google for "fun activities in Haarlem". The app will then automatically show an ad with fun activities in Haarlem. For example, if Google Maps shows that this user is a frequent swimmer, then a fun swimming activity in Haarlem might be offered.
The more data, the more the campaign can 'learn' and thus optimize. For this reason, such a campaign is not yet suitable for niche markets or B2B apps. These groups are too small for the algorithm to learn and work.
Get started with Google App Campaigns yourself
As an app marketer or app owner, you can easily get started with Google App Campaigns yourself. Are you enthusiastic and would you like to try it out yourself? Then follow the steps below:
Step 1. Navigate to Google Ads *You will receive a one-time 75 euros in advertising credit. Use this to get to know the campaign options.
Also read: Get the most out of Google Ads with advanced audience targeting
Step 2 . Click on 'Campaigns' in the page menu on the left, press the + and select 'App'.
Step 3 . Choose the platform and name of the app.