of the authors are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect those of Moz.
xe scenario. The design team has just built a georgia whatsapp number data brand new, beautiful website that everyone is proud of. However, you wake up one morning to find that 50% of your site traffic has vanished without a trace. That's when you realize that a site redesign or CMS change may come at the expense of your hard-earned traffic. Unfortunately, this scenario is all too common, especially when you prioritize aesthetics over web traffic. Avoiding it is critical to a successful site migration.
While there are many benefits to a strategic migration, retaining existing traffic must be a top priority. With my extensive experience with over 100 site migrations, you'll learn the essential steps to ensure a seamless, SEO-friendly site migration. What is URL Mapping? And Why Is It Important for a Site Migration? URL Mapping is the process of assigning new destinations to each page that currently brings in traffic. While seemingly simple, this task is often a stumbling block in many migrations.
Imagine this nightmar
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