in the Compare Link Profiles section, which is helpful when doing a competitor link gap analysis. Moz Link Explorer Page Benefits of Digital PR for Ecommerce Brands Build Trust for Your Brand Digital PR allows you to use third parties to reach your audience in a way that feels less promotional and more natural than a direct brand message. Trust is a major determining factor in whether consumers buy a product, and news sites enhance that trust by featuring your products in their articles.
This provides readers with a second opinion and a vote of confidenc greece whatsapp number data e from the journalist. Consumers are also more likely to buy a product if they’ve read about it in an online shopping guide, which can go a long way in driving sales of that product. Generate Direct Links to Your Product Pages When a journalist features one of your products in an article, they may include a direct link to the purchase page to make it as easy as possible for readers to access the product mentioned.
This is great for ecommerce brands because not only does it direct readers directly to a page where they can purchase the product, increasing their chances of converting, but it also links directly to the product page, which has a lot of value for SEO. By building links directly to your product pages, they will rank better over time and appear above similar products from your competitors in the SERPs. When securing links directly to your product pages, make sure to include links from your product pages to the parent category pages.
You can also compare sites’ backlink profiles
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