However, over time, the client has a question:
"Why continue SEO if the goals have already been achieved???"
The answer is simple: By continuing to develop the buy phone number library site, you can not only strengthen your position, but also find new opportunities for growth.
In this case, we will tell you how the company "UniPressMarket" and our agency continued working with SEO after achieving top positions, what changes were implemented and what results were obtained, as well as what needs to be done in the future.
When most of the positions for key queries were already in the TOP-10, we faced the following tasks:
Strengthening positions in the TOP-10: the site was already in good positions, but it is important not only to maintain them, but also to improve them.
Increasing Conversions: Despite good visibility in search engines, there was a need to increase conversion rates, which required careful work with landing pages.
Expand your audience and drive additional traffic: You need to build on your success by expanding your audience reach by driving additional traffic through new channels and improving visibility for other types of queries.
Strategy and implemented changes
During the process, we implemented several key strategies aimed at improving results:
Eliminating duplicate pages
Previously, the site often used the process of creating new products by copying existing ones. This approach led to the appearance of duplicate pages - this not only made it difficult for search engines to index pages, but also had a negative impact on SEO promotion.
To solve this problem, we developed a special template that allows you to detect unique characteristics of each product and add them to meta tags, optimizing product cards for search queries. As a result, each product card now has unique meta data, such as title and description tags, which significantly improved the indexing of pages and increased their visibility in search results.
Correction of meta tags
We updated the meta tags (title, description) for pages with highly competitive queries, making them more attractive. For example, on pages with office products, we added specifics, such as "Stationery from the manufacturer in Minsk", and also mentioned special offers and new products.
Improved micro-markup for more attractive snippets to highlight the site in search results and increase CTR.
Added star rating to the microdata, which is now displayed in search results for products and categories. This increased user trust and helped to immediately see the ratings of other customers, which improved conversions. We also used emoji in meta tags and titles to make snippets brighter and more noticeable.
Example of unoptimized snippets:
Unoptimized snippet 1
Unoptimized snippet 2
Example of high-quality optimized snippets:
Optimized snippet 1
Optimized snippet 2
Analysis of behavioral factors
We used Google Analytics and Yandex.Metrica to analyze bounce rates and time on site, which helped us identify pages that needed improvement. For example, on the stationery page, users often left the site without making a purchase.
Changing content
We reworked the content on some pages, improving the information content and adding specific offers, such as information about promotions, delivery and installments. We also added detailed product descriptions and buttons with a clear call to action, such as "Buy" and "Order as an individual".
Result: Improved content resulted in increased user engagement. Time on site increased by 10.82% , bounce rate decreased by 5.59% , and page depth increased, demonstrating increased engagement and improved user experience.
Users began to spend more time on the page, which had a positive impact on SEO results and increased conversions.
Screenshot from Yandex.Metrica, indicators of time on site, viewing depth and bounces, in the period from 01.07.2024 to 31.07.2024.
Constant work with external promotion
For unipress.by, working with external promotion and SERM has become an important part of the SEO strategy. We actively placed the site in high-quality business directories and reference books, which strengthened its positions and increased visibility for key queries related to office supplies. This led to increased traffic and improved positions in search results.
We conducted a deep analysis of the site's link profile, focusing on pages with poor results in Google. For these, we placed links on authoritative third-party resources, which improved their positions in search results. We also actively cleaned the link profile, rejecting links from low-quality sites to avoid negative impact on SEO promotion.
Thus, constant work with external promotion and reputation management gave tangible results: improved positions, increased traffic from external sources and strengthening of the company's image, which became the key to a successful SEO strategy for unipress.by.
Screenshot from Yandex.Metrica, the number of clicks on links on websites, in the period from 03/01/2024 to 03/31/2024.
Constant expansion of semantics and creation of new pages
Since unipress.by is an online store with a wide range of products, it is important to regularly update the semantic core to attract additional traffic. We actively select new queries to attract users and integrate them into the texts of existing and new pages.
Semantic expansion includes analysis of current queries and search for new ones that are relevant to users. We study user behavior, identify frequently asked questions, and track changes in the interests of the target audience and current trends.
As part of the semantic expansion, we create additional pages for new queries to cover a wider range of keywords. This helps to more accurately meet user needs and increase the chances of getting to the top of search results. Such pages attract additional traffic, since each product can be found by many different parameters.
We also worked on creating review articles that helped expand the semantics and attract additional traffic. For example, for products such as umbrellas, we wrote an article with recommendations, which increased the visibility of these products in search results for keywords related to choosing an umbrella. Such articles, in addition to attracting traffic, helped improve the authority of the site and increase the number of organic transitions.
Adapting the site to changes in search engines
Search engines regularly update their algorithms and search results, which requires constant monitoring and adaptation of the unipress.by website to maintain high positions and attract new traffic.
Algorithm updates, such as improvements in content quality assessment or mobile optimization, can affect the visibility of a site. We monitor these changes and adjust pages, improving the structure and usability to maintain top positions. We adapt the site by improving snippets with structured data to increase click-through rates.
We have improved the site speed, which has had a positive effect on behavioral factors and CTR. After Google updates that increased the importance of mobile versions, we optimized the loading speed for mobile devices. If the speed was 14 before, now it is 69, which ensures comfortable interaction and ret
