Check out this example from Enro:
Posted: Wed Dec 18, 2024 9:19 am
1. Use the right colors
Contrary to some online marketing myths, there’s no single color combination that’s superior to all others.
There are, however, two important factors when choosing colors:
You should be able to create contrast (and thus focus) on your most important elements.
Your color choices should match your branding and create a consistent, smooth experience.
We’ll discuss both of these tips in more detail in the upcoming sections.
But as a basic rule, you can choose a white background or an oman number details image and then remove background and use your brand’s main color as a headline and CTA-button color. This is a very classic, low-risk solution
Enro popup design example
If you’d prefer to use your brand colors as the background, Mented Cosmetics provides a nice example. It not only matches their brand colors but also further emphasizes their company values:
Mented Cosmetics popup example
You could also use inverted color palettes with dark backgrounds. In these cases, the fonts should mostly be white or light gray. Using more saturated colors would take away from the readability of your messages.
Pannon borbolt popup example
2. Keep it simple
“Less is more”—it’s a saying that’s all too true when it comes to popups.
Since you have a very limited amount of time to catch attention and generate interest, your message and your design need to be super simple.
Contrary to some online marketing myths, there’s no single color combination that’s superior to all others.
There are, however, two important factors when choosing colors:
You should be able to create contrast (and thus focus) on your most important elements.
Your color choices should match your branding and create a consistent, smooth experience.
We’ll discuss both of these tips in more detail in the upcoming sections.
But as a basic rule, you can choose a white background or an oman number details image and then remove background and use your brand’s main color as a headline and CTA-button color. This is a very classic, low-risk solution
Enro popup design example
If you’d prefer to use your brand colors as the background, Mented Cosmetics provides a nice example. It not only matches their brand colors but also further emphasizes their company values:
Mented Cosmetics popup example
You could also use inverted color palettes with dark backgrounds. In these cases, the fonts should mostly be white or light gray. Using more saturated colors would take away from the readability of your messages.
Pannon borbolt popup example
2. Keep it simple
“Less is more”—it’s a saying that’s all too true when it comes to popups.
Since you have a very limited amount of time to catch attention and generate interest, your message and your design need to be super simple.