1. Right offer (affordable) at the right time
2022 was a year that could be best described as an economic rollercoaster.
Thanks to a mix of global unrest—COVID-19 aftermath, oman number search supply chain nightmares, and geopolitical tensions—the U.S. was wrestling with an 8.3% inflation rate.
Temu’s timing was perfect as they launched in the middle of this economic uncertainty. They weren’t just another online marketplace, they were a shining light for budget-conscious shoppers.
With their slogan “Shop like a billionaire,” Temu found exactly what their target audience was seeking.
Standing out in the ecommerce industry can be a challenge. That’s why Temu transformed shopping into a gamified journey.
Let’s take a look at some of the gamification strategies Temu uses:
Incentives: Once users sign up, Temu offers them free gifts, coupon codes, and various in-app games.
Playful integration: By integrating playful elements, they made shopping a delightful experience. Imagine plucking virtual fruit or winning prizes by spinning a wheel. That’s exactly what Temu allows users to do.
