While it may seem daunting, developing a clear

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mission statement, defining brand values, and establishing policies can reduce risk. By emphasizing these elements from day one, you can: Ensure alignment with the company vision Maintain the integrity of your brand Promote brand advocacy Additionally, clear policies hold employees accountable and reduce the risk of potential PR nightmares or brand dilution. It’s a balance between maintaining the essence of your brand while showcasing your individual voice. 3.


Start small and don’t force participation When you sta indonesia whatsapp number data rt a new initiative, it’s natural to feel like you need to be all in. If more contributors mean greater reach and more content, it makes sense to get all employees involved. While this sentiment is understandable, resist the urge to go big early on. Start with a small group of highly engaged and knowledgeable employees to set the tone for the rest. Remember that each employee has unique strengths.



Allowing them the freedom to create content that speaks to their interests can lead to more authentic, engaging EGC. 4. Build an Employee Advocacy Program Once a pilot program shows promise, use the insights to develop a formal employee advocacy program. Such programs are critical to transforming your workforce into influential brand ambassadors. In fact, nearly 31% of high-growth companies have formal programs, more than double the average for other companies. To build your EGC program, follow these steps: Step 1: Set Goals (Include KPIs to Track Results) Set clear, measurable goals for your program.