Does domain age affect email deliverability?
Posted: Tue Dec 03, 2024 9:14 am
As mentioned above, domain age can affect email deliverability - emails from a domain may end up in the recipient's inbox instead of the spam folder. Domain age helps improve a sender's reputation with email service providers, which can be enhanced by a long-term, active domain presence.
Older domains that continue to adhere to best sender practices are more likely to be favored by spam filters or even whitelisted, which can improve deliverability and recipient engagement.
On the other hand, a new email domain may have trouble initially because it has italy business email list not yet gained the trust or reputation of your ISP. Achieving high deliverability is extremely difficult for new domains. When email providers have no history to evaluate, they often examine emails from more recently registered domains more carefully, which increases the likelihood that emails may be marked as spam or never make it to your inbox. .
Spam filters naturally view new domains as higher risk because they haven't had a chance to prove their reliability or adhere to recommended practices. Additionally, any negative signals, such as high bounce rates or early spam complaints, can damage their reputation and make it more difficult to restore it.
Domain age as part of domain reputation
ISPs take domain reputation very seriously when deciding whether to completely block, send it to spam, or deliver email from a domain. While a good reputation increases the likelihood that an email will reach its intended recipients, a bad reputation can severely hinder email communications efforts.
ISPs evaluate these parameters to determine email domain reputation:
Email domain age
As mentioned above, the importance of domain age is assessed differently for SEO and email marketing. For email marketing and delivery capabilities, the domain from which the brand sends all types of email communications is the focus. For example, if a company's website is https://company.com but its email communications are distributed on behalf of email.company.com , the inbox provider will consider the age of the latter domain to evaluate sender reputation.
Email volume
ISPs like to see a lot of email sent from a domain in order to assess its reputation. Specifically, Google only displays domain reputation data in Postmaster Tools if there has been enough email traffic to a domain in the past few months.
However, it is important to understand that new domains need to be warmed up. In the warm-up phase, you start with a small number of emails and slowly increase the number until you reach your desired daily limit.
sending frequency
Older domains that continue to adhere to best sender practices are more likely to be favored by spam filters or even whitelisted, which can improve deliverability and recipient engagement.
On the other hand, a new email domain may have trouble initially because it has italy business email list not yet gained the trust or reputation of your ISP. Achieving high deliverability is extremely difficult for new domains. When email providers have no history to evaluate, they often examine emails from more recently registered domains more carefully, which increases the likelihood that emails may be marked as spam or never make it to your inbox. .
Spam filters naturally view new domains as higher risk because they haven't had a chance to prove their reliability or adhere to recommended practices. Additionally, any negative signals, such as high bounce rates or early spam complaints, can damage their reputation and make it more difficult to restore it.
Domain age as part of domain reputation
ISPs take domain reputation very seriously when deciding whether to completely block, send it to spam, or deliver email from a domain. While a good reputation increases the likelihood that an email will reach its intended recipients, a bad reputation can severely hinder email communications efforts.
ISPs evaluate these parameters to determine email domain reputation:
Email domain age
As mentioned above, the importance of domain age is assessed differently for SEO and email marketing. For email marketing and delivery capabilities, the domain from which the brand sends all types of email communications is the focus. For example, if a company's website is https://company.com but its email communications are distributed on behalf of email.company.com , the inbox provider will consider the age of the latter domain to evaluate sender reputation.
Email volume
ISPs like to see a lot of email sent from a domain in order to assess its reputation. Specifically, Google only displays domain reputation data in Postmaster Tools if there has been enough email traffic to a domain in the past few months.
However, it is important to understand that new domains need to be warmed up. In the warm-up phase, you start with a small number of emails and slowly increase the number until you reach your desired daily limit.
sending frequency