Corporate communication: trends and best practices for 2018
Posted: Tue Dec 03, 2024 9:20 am
Today, the way organizations keep their employees informed and engaged has evolved rapidly due to the increasing advancement of technology. As a result, to communicate their message more clearly, many companies have started adopting new and inspiring corporate communication tools.
Acting as a connection between the market and the community, the application of this communication model, in addition to bringing countless benefits, left aside that type of cold and distant relationship that companies had with their employees and external public.
In this context, if you, as a businessperson, want to start 2018 on the right foot, continue reading, as we have separated some communication trends for your company to apply throughout the year.
Download the e-book and see which brands are at the top of the new global trend
Treat your employees like end consumers
Internal corporate communication plays an important role in strengthening organizational culture, as it encourages employee motivation and identification with the company's values and mission.
That said, it is important to always keep in mind the need to vp r&d email lists improve communication, thus avoiding some practices that weaken this dialogue, such as the lack of information regarding an activity, not explaining the company's strategies or even not holding meetings with its employees.
Believe me: it may seem silly, but it's not. These practices cause a loss of trust on the part of those who work with you and weaken the relationship between teams, which creates a feeling of not belonging to the company.
So, remember, it all starts with the employees . After all, when internal communication actions are well-maintained, transparency in each area is present and everyone works with the same vision focused on the same goals.
Encourage dialogue with society
Communication is a two-way street. Therefore, to promote the continuous improvement of your business, more than working to convey your information well, the company must make an effort to receive feedback and responses from employees and customers.
Therefore, it is essential to establish a culture of dialogue in the organization, listening to suggestions, proposals and ideas, whether from employees themselves, suppliers, investors and the end public.
Use technological tools in corporate communication
Aligning technological tools and communication to attract your audience can make a significant difference to your company, given that the current era is online and involves instant communication.
Among the resources used are social media , such as Facebook, Twitter and YouTube, which, combined with the organization's targeted strategies, strengthen internal communication. Therefore, it is necessary to use different languages and formats that have the ability to quickly pass on information to consumers and, therefore, build their loyalty.
Use chatbot channels
When we talk about intelligent communication, chatbots cannot be left out. Software that allows access to information through a chat, they provide a true evolution in the relationship between people, technology and companies.
After all, when using the software, feedback is quick, interaction is efficient and the user does not need to call or even download an application to contact the organization. This provides more transparent, faster and more dynamic communication between the company and its audience.
Invest in gamification
According to ABERJE — Brazilian Association of Business Communication —, gamification, or gamification, as it is also known, has become an increasingly present communication tool in the corporate environment. But after all, what is gamification?
Gamification is a fun way of transforming gaming techniques into a great people management strategy. It helps motivate teams to achieve goals, aligning them with the company's objectives. In addition, it also encourages the development of skills such as persistence, optimism and cooperation.
Do you want to increase your company's revenue, minimize organizational conflicts and ensure a good image for your brand? Apply the new trends in corporate communication and boost your business results. Did you like this post? Then share the text on your social networks and make it reach other people.
Acting as a connection between the market and the community, the application of this communication model, in addition to bringing countless benefits, left aside that type of cold and distant relationship that companies had with their employees and external public.
In this context, if you, as a businessperson, want to start 2018 on the right foot, continue reading, as we have separated some communication trends for your company to apply throughout the year.
Download the e-book and see which brands are at the top of the new global trend
Treat your employees like end consumers
Internal corporate communication plays an important role in strengthening organizational culture, as it encourages employee motivation and identification with the company's values and mission.
That said, it is important to always keep in mind the need to vp r&d email lists improve communication, thus avoiding some practices that weaken this dialogue, such as the lack of information regarding an activity, not explaining the company's strategies or even not holding meetings with its employees.
Believe me: it may seem silly, but it's not. These practices cause a loss of trust on the part of those who work with you and weaken the relationship between teams, which creates a feeling of not belonging to the company.
So, remember, it all starts with the employees . After all, when internal communication actions are well-maintained, transparency in each area is present and everyone works with the same vision focused on the same goals.
Encourage dialogue with society
Communication is a two-way street. Therefore, to promote the continuous improvement of your business, more than working to convey your information well, the company must make an effort to receive feedback and responses from employees and customers.
Therefore, it is essential to establish a culture of dialogue in the organization, listening to suggestions, proposals and ideas, whether from employees themselves, suppliers, investors and the end public.
Use technological tools in corporate communication
Aligning technological tools and communication to attract your audience can make a significant difference to your company, given that the current era is online and involves instant communication.
Among the resources used are social media , such as Facebook, Twitter and YouTube, which, combined with the organization's targeted strategies, strengthen internal communication. Therefore, it is necessary to use different languages and formats that have the ability to quickly pass on information to consumers and, therefore, build their loyalty.
Use chatbot channels
When we talk about intelligent communication, chatbots cannot be left out. Software that allows access to information through a chat, they provide a true evolution in the relationship between people, technology and companies.
After all, when using the software, feedback is quick, interaction is efficient and the user does not need to call or even download an application to contact the organization. This provides more transparent, faster and more dynamic communication between the company and its audience.
Invest in gamification
According to ABERJE — Brazilian Association of Business Communication —, gamification, or gamification, as it is also known, has become an increasingly present communication tool in the corporate environment. But after all, what is gamification?
Gamification is a fun way of transforming gaming techniques into a great people management strategy. It helps motivate teams to achieve goals, aligning them with the company's objectives. In addition, it also encourages the development of skills such as persistence, optimism and cooperation.
Do you want to increase your company's revenue, minimize organizational conflicts and ensure a good image for your brand? Apply the new trends in corporate communication and boost your business results. Did you like this post? Then share the text on your social networks and make it reach other people.