Marketing Cloud Advertising: More Important Than Ever?
Posted: Mon Dec 23, 2024 4:51 am
According to the latest Salesforce State of Marketing Report, advertising spend has jumped 3% for B2B marketers and 4% for B2C marketers since 2022. What isn’t clear from the report is how many of these marketers are tapping into Marketing Cloud Advertising for centralising their campaigns. If they’re not, they’re missing out.
Tom Ryan headshot
Tom Ryan
5 mins
3D eBook cover with text A Guide to Salesforce Marketing ToolsFree ResourceDownload now
With businesses allocating more of their marketing budgets to digital advertising, especially video formats and social media platforms, any tool that can help marketers manage and integrate advertising efforts with their wider marketing strategy is vital.
Marketing Cloud Advertising does exactly that.
Side note: Marketing Cloud Advertising was previously called ‘Advertising Studio’. Salesforce is in the process of updating its platforms and documentation to reference the new name.
Available in Marketing Cloud Engagement but easy to connect bulgarian phone code with Account Engagement (formerly Pardot), Marketing Cloud Advertising is a central place to manage ad campaigns across multiple channels, while tapping into your CRM data.
Spanning Facebook, Instagram, Google Ads, LinkedIn, X (Twitter), Pinterest, and Snapchat, Marketing Cloud Advertising means you no longer need to access every single one of these platforms; replicating your ads and copy or building multiple audiences. Instead, you can create a single campaign within Marketing Cloud that will run across them as many as you need.
This saves hours of campaign setup time, but also simplifies monitoring and reporting because again, there’s no jumping between channels reviewing a handful of separate analytics dashboards. Everything is in one place.
This alone makes Marketing Cloud Advertising a no-brainer for Salesforce marketers running ad campaigns in 2024 and beyond. But there are plenty more benefits…
Benefits of Marketing Cloud Advertising
Target CRM data (compliantly!)
The beauty of running campaigns directly within Marketing Cloud is that you can create Advertising Audiences using your existing CRM and Marketing Cloud data.
Whether the objective is to upsell, cross-sell, launch a new product, or nurture, it’s po
Tom Ryan headshot
Tom Ryan
5 mins
3D eBook cover with text A Guide to Salesforce Marketing ToolsFree ResourceDownload now
With businesses allocating more of their marketing budgets to digital advertising, especially video formats and social media platforms, any tool that can help marketers manage and integrate advertising efforts with their wider marketing strategy is vital.
Marketing Cloud Advertising does exactly that.
Side note: Marketing Cloud Advertising was previously called ‘Advertising Studio’. Salesforce is in the process of updating its platforms and documentation to reference the new name.
Available in Marketing Cloud Engagement but easy to connect bulgarian phone code with Account Engagement (formerly Pardot), Marketing Cloud Advertising is a central place to manage ad campaigns across multiple channels, while tapping into your CRM data.
Spanning Facebook, Instagram, Google Ads, LinkedIn, X (Twitter), Pinterest, and Snapchat, Marketing Cloud Advertising means you no longer need to access every single one of these platforms; replicating your ads and copy or building multiple audiences. Instead, you can create a single campaign within Marketing Cloud that will run across them as many as you need.
This saves hours of campaign setup time, but also simplifies monitoring and reporting because again, there’s no jumping between channels reviewing a handful of separate analytics dashboards. Everything is in one place.
This alone makes Marketing Cloud Advertising a no-brainer for Salesforce marketers running ad campaigns in 2024 and beyond. But there are plenty more benefits…
Benefits of Marketing Cloud Advertising
Target CRM data (compliantly!)
The beauty of running campaigns directly within Marketing Cloud is that you can create Advertising Audiences using your existing CRM and Marketing Cloud data.
Whether the objective is to upsell, cross-sell, launch a new product, or nurture, it’s po