What is search intent in SEO?
Defining search intent
The 3 types of search intent
How to optimize your website to meet search intent?
What is search intent in SEO?
Search intent is the term used to define the query typed by Internet users . They are looking for different information. The desire of search engines is to always respond with as much precision as possible. This intent is determined through precise expressions, which in addition to containing the right keywords contain the content and the semantic universe that relate to it.
Defining search intent
Search intent takes three main forms. Here are the main ones:
information search intention;
navigational search intent;
transactional search intent.
Search intent is no longer limited to keywords typed into the search bar. It goes much further. Search engine algorithms try to understand the needs of each target and satisfy them. It takes several forms depending on the user journey. algeria phone number library What is the user hoping for? Are they looking for a specific website or a blog article? Are they looking to buy or simply get information? Since natural referencing is linked to Google and other engines, it goes without saying that it has had to adapt. Editorial content and main tags as well. This is why currently, knowing how to respond to search intent is a guarantee of better positioning in the SERP (Search Engine Result Page).
The 3 types of search intent
Information search intention
The Internet user or mobile user with this type of intention is looking for information . He wants to learn something or quickly get an answer to a specific question. For example: "What will the weather be like today?" or "How do I change a tire?"
Navigational search intent
In this type of search intent, the Internet user or mobile user is looking for a website . This type of query generally includes brand names. The user already knows the web page they are looking for without necessarily knowing the exact URL address. For example, we find queries of this type: "Coca-Cola" or " SEO agency Première.page ".
