How to attract customers with Google Adwords

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If you decide to use Google Adwords, the basic strategy to follow is simple. You have to use your website and create a real estate landing page - that is, a page specifically dedicated to selling part of your property portfolio.

This selection of houses depends on the keyword for which you want to appear on Google (for example 'Villas with swimming pool in Madrid'), and the goal is for them to be very relevant .

When you pay for that specific search, the visitors who arrive at your site will be highly qualified . That means they will be very interested in your type of homes for sale, and you will be able to capture their data more easily.

Less spam contacts, more potential clients.

6. Traditional real estate advertising
Traditional advertising should not be ruled out either. As much as online marketing is in vogue, billboards still work well, as do commercials, radio, and direct mail.

In the case of your real estate agency, you can use high-traffic tunisia dial code areas to place an advertisement that everyone can see, and that will help you stay in people's minds when they decide they want to move to a new apartment.

I have to say that I don't like billboards. As a form of promotion, they have the major drawback that it is difficult to measure their effectiveness. Whereas with the Internet you can tell how many times your ad has been seen, and how many contacts have clicked on it, traditional advertising is based on scale.

But still, it's a good way to build a brand while advertising your property portfolio. Of course, you have to know who you want to deliver your message to; something generic doesn't attract anyone or generate sales.

Start attracting clients now
As you can see, there are many different ways to attract clients to your real estate agency.

Finding what works for you is a matter of testing each strategy and making adjustments to your real estate marketing plan. But above all, you should avoid depending on a single source of leads, as this will ensure that your company remains profitable for a long time.

What sales channels do you use in your real estate business? Which ones have worked best for you?