Review your key email metrics such as the open rate of the permission pass email, click-through rate, and confirmation rate aka the number of recipients who completed the confirmation process.
Analyse the data by looking at engagement patterns. Which buy data for telemarketing segments responded well and which subject lines or content variations performed the best? Use this data to refine your email marketing strategies and improve future permission pass campaigns.
Update subscriber preferences
Update subscriber status based on their response or lack of. For reconfirmed opt-ins, ensure that the preferences are updated in your system. For non-respondents, remove or suppress these contacts from all marketing emails. Remember, you can automate this process using Automation Rules in MCAE.
Sync updated preferences with your CRM to maintain a unified view of each contact.
Make it easy for future subscribers to update their preferences and that you are leveraging Account Engagement automations to help monitor these changes for you. This will help keep your list clean and engaged before needing a permission pass campaign.
Engaged subscribers = happy marketers
Remember the nightmare scenario at the start of this blog? Now flip it.
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