This can only be expected to grow in the future.

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Two years ago, in 2016, Google announced that the team leading its search department would be moving towards a ' mobile-first indexing ' approach . This is Google's response to mobile devices becoming the preferred search channel over traditional computers.

Since most users now search via mobile devices, Google understands that to improve british whatsapp number its user experience, it is essential for the search engine to focus on mobile devices rather than desktop computers.

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This change comes as no surprise to anyone who has read the new statistics on how many mobile searches are being done today. Mobile search currently drives more traffic than desktop . And according to Google's official statements last year, over 50% of searches are being done from a mobile device .
Mobile-first landing page designs change the way we've worked before. Mobile-optimized versions of websites have always been secondary. Now this change means that crawling starts from your mobile site as the primary version. Even when a user is searching via a desktop computer.

The future of mobile marketing therefore comes first from the hand of one of the major search engines. To ensure that your site ranks as well as possible, it is advisable to have a few different versions of your site available in different screen sizes. In addition, each version has to be optimized for search.

2.- Voice search
voice-searches

20% of Google’s mobile queries are through voice searches . And by now, you’ve probably heard of Alexa and Google Home . They are perfect examples of how far voice search has come and its rapid growth in the market. Other studies claim that voice searches have increased to 35% since 2008 .

Voice search works by aggregating the best and most popular answers that are being searched for around a particular topic. To ensure you have the best chance of appearing in voice search results, you need your key content to appear on the main pages of your website. This makes it easier for Google to scan your website and select the most relevant content and answers to the query itself.

The rise of personal assistants
Artificial intelligence (AI) personal assistants and their rise in recent years is closely related to voice search. The sophistication of artificial intelligence (AI) and machine learning technologies are becoming smart enough to function as virtual personal assistants (Siri, Cortana, Alexa, Ask Google, etc.)