Without strong foundations for qualifying and assigning prospects,
Posted: Mon Dec 23, 2024 5:30 am
your reports will never work. Tap into lead scoring, grading, and timely but tailored lead assignment.
2. Fix broken data
Campaigns and Salesforce Lead Source data must be reliable, with consistent values, campaign tracking, best practice segmentation, and reliable Campaign Member Statuses.
3. Assign attribution
With the basics in place, it’s time to optimise your customer touchpoints and tracking via UTM parameters, multi-touch data, attribution models, and alignment between platforms.
4. Report with B2BMA
If everything is working as it should, you can shape and deliver your reporting framework using a combination of classic Salesforce, Marketing Cloud, and Data Cloud reports.
5. Streamline & scale
Let’s say you’re at the height of marketing buy telemarketing lists automation serenity. Now, it’s all about scaling the inbound lead process across Business Units and streamlining the entire company.
Where to begin
Of course, depending on your level of experience with Marketing Cloud, Sales Cloud, Data Cloud, and reporting analytics, some of these steps may prove time-consuming or headache-inducing. Even if you have the expertise in-house, having the capacity to tick off each of the steps may be a challenge, which is where MarCloud can help.
Using the B2BMA Nirvana framework, we can work with you to take care of all the actions. The process starts with an audit of your account, which helps us all to understand where in the journey to B2BMA Nirvana you currently are.
For more about B2BMA Nirvana or to arrange an audit and reach marketing serenity sooner, send us a message.
2. Fix broken data
Campaigns and Salesforce Lead Source data must be reliable, with consistent values, campaign tracking, best practice segmentation, and reliable Campaign Member Statuses.
3. Assign attribution
With the basics in place, it’s time to optimise your customer touchpoints and tracking via UTM parameters, multi-touch data, attribution models, and alignment between platforms.
4. Report with B2BMA
If everything is working as it should, you can shape and deliver your reporting framework using a combination of classic Salesforce, Marketing Cloud, and Data Cloud reports.
5. Streamline & scale
Let’s say you’re at the height of marketing buy telemarketing lists automation serenity. Now, it’s all about scaling the inbound lead process across Business Units and streamlining the entire company.
Where to begin
Of course, depending on your level of experience with Marketing Cloud, Sales Cloud, Data Cloud, and reporting analytics, some of these steps may prove time-consuming or headache-inducing. Even if you have the expertise in-house, having the capacity to tick off each of the steps may be a challenge, which is where MarCloud can help.
Using the B2BMA Nirvana framework, we can work with you to take care of all the actions. The process starts with an audit of your account, which helps us all to understand where in the journey to B2BMA Nirvana you currently are.
For more about B2BMA Nirvana or to arrange an audit and reach marketing serenity sooner, send us a message.