How do I set up Engagement Scoring?
Posted: Mon Dec 23, 2024 5:53 am
1. Business Cycle
This is the number of days that Personalization will use for the analysis. For example, if we set the number to 7 days, the tool will analyze during that period and then establish data. It should be noted that it counts in calendar days and there is a maximum of 90.
Business Cycle. Marketing Cloud Personalization. ShowerThinking
Once we have this part and if we continue to expand the different subcategories, we will be able to specify more and more to establish the bases of this analysis.
2. Visits
It allows you to establish how much weight the visits to the page have, we tunisia phone numbers can configure how much for the duration of said visit, whether or not it takes any action, whether or not that will increase our engagement… If we do not want to configure it we can leave it on automatic.
Visitis. Marketing Cloud Personalization. ShowerThinking
3. Actions
In addition to establishing the overall weight that any action can have, we can configure which ones have more importance and which less. Up to 10 can be assigned.
Actions. Marketing Cloud Personalization. ShowerThinking
3.1 KPIs
Based on actions that occur during the visitor lifetime , not the business cycle. For example, allow MCP to consider users engaged if they have +50 actions, regardless of how long it takes. When it reaches 50, it will have met the goal.
KPIs. Engagement Scoring. ShowerThinking
3.2 SEGMENTS
We can add segments based on any criteria we want.
This is the number of days that Personalization will use for the analysis. For example, if we set the number to 7 days, the tool will analyze during that period and then establish data. It should be noted that it counts in calendar days and there is a maximum of 90.
Business Cycle. Marketing Cloud Personalization. ShowerThinking
Once we have this part and if we continue to expand the different subcategories, we will be able to specify more and more to establish the bases of this analysis.
2. Visits
It allows you to establish how much weight the visits to the page have, we tunisia phone numbers can configure how much for the duration of said visit, whether or not it takes any action, whether or not that will increase our engagement… If we do not want to configure it we can leave it on automatic.
Visitis. Marketing Cloud Personalization. ShowerThinking
3. Actions
In addition to establishing the overall weight that any action can have, we can configure which ones have more importance and which less. Up to 10 can be assigned.
Actions. Marketing Cloud Personalization. ShowerThinking
3.1 KPIs
Based on actions that occur during the visitor lifetime , not the business cycle. For example, allow MCP to consider users engaged if they have +50 actions, regardless of how long it takes. When it reaches 50, it will have met the goal.
KPIs. Engagement Scoring. ShowerThinking
3.2 SEGMENTS
We can add segments based on any criteria we want.