When would you wear dark colors like black?

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For example, many brands are afraid to use certain colors. Among them, black. However, you should know that there are certain key moments when you can play with darker tones without it affecting your image.

For this reason, it is always advisable to plan your campaign against the calendar when creating an email layout.

Why not on Black Friday ?

This is proof that even using just two colours, you can create the ideal email build it whatsapp number south africa layout for a specific campaign. Of course, this doesn't mean you have to go overboard and create designs that look like a zebra. Always try to create a good user experience. Make sure the letters are properly distinguished, legible, etc.

2.- Use colors to capture attention


On the other hand, bright colors are one of the ideal choices for highlighting CTAs or underlining statements that need to be emphasized. So take note for your future email layout.

The best thing here is to always rely on tests to make the right color choices.

If you have too many, it will be difficult to separate the background from the font color. This will make your pieces difficult to read and the results will be worse. It will ruin the user experience.

3.- Be creative using animations


All the data and statistics indicate that animations attract more attention than static images. Therefore, one of the options when creating the layout for emails is to play with these elements.

In this sense, although you can use emojis when personalizing emails, animated gifs will help you create unique designs.

Of course, there are various video and flash animation formats. However, animated gifs are the only animation format supported by most email clients . Windows Mobile 7 and Outlook 2007/2010 are the only ones you will have problems viewing.

4.- Simplicity in email layouts


Simplicity works. And not just in terms of email marketing. Do you know why?

Because the more difficult it is to understand the purpose of the message, the less results are achieved.

It's true that you often have to fight against space limitations to create your email layouts. But the better you use it, the better designer you'll be.

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And minimalism is still a booming trend, so you can rest assured that it will bring you positive results.

Simplicity is not just about email elements, colors or fonts. This term is used for the entire message in general.

5.- Be creative with your content
creative layout for emails